A No-Frills Airline Is Getting Into the Premium Game | Global News Avenue

Frontier Airlines has reached the same conclusion as many of its peers: The premium is where the money is.

Frontier is an ultra-low-cost airline owned by Frontier Group Holdings (Extra large capacitor) announced on Tuesday that it will launch a range of premium services, including first-class seats and free companion tickets, in 2025 as part of “the next phase of its game-changing transformation.”

These changes include:

• “Luxurious, spacious seats in the first two rows of the aircraft will be available in late 2025.”
• Platinum and Diamond elite members will be allowed to travel “with a companion on any Frontier flight starting in mid-2025 at no additional charge.”
• Starting in early 2025, “Elite Gold members and above will receive a free seat upgrade on every flight.”
• The ability to redeem miles for bundles including “baggage, seat upgrades and more, launching in mid-2025.”

“We’ve listened to our customers and they want more – more premium options like first-class seats, achievable seat upgrades, more free travel for companions and the ability to use miles for services beyond just airfare.” Chief Executive Officer (CEO) Barry Biffle said. “These changes represent an exciting new chapter in our transformation journey new frontier“.

Frontier Airlines is latest airline to launch premium service

Frontier, whose shares recently fell more than 5%, is the latest airline to conclude that customers are willing to pay more for a better flying experience.

According to Delta Air Lines’ presentation materials (Dar) At last month’s Investor Day, 85% of passengers were on the plane Lucrative premium seats Plan to repurchase these seats. “What we’ve learned from our years of experience with these great products is that once people fly on them, they often don’t go back,” said Delta Air Lines President Glen Hauenstein.

Southwest Airlines (low uv) said in July that he would abandon its long-standing policy Open Seats, announcing plans to “allocate seats and provide premium seating options to meet changing customer preferences and increase revenue opportunities.”

Even rival ultra-low-cost carrier Spirit Airlines (save) joined the action earlier this year with the launch of the “Large Front Seat Package,” which features “more comfort, convenience and extra legroom.” Spirit File for bankruptcy protection That comes after merger talks with Frontier collapsed last month.