How She Continues To Grow Her Businesses | Global News Avenue

Entrepreneur, author, lifestyle expert, and television personality Martha Stewart made a fortune through her media empire and became a household name for over four decades. Stewart is America’s first self-made female billionaire

Although she is no longer a billionaire, Stewart She continues to expand her empire through books, TV shows, and lucrative brand partnerships with products ranging from homewares and decor to kitchenware. According to statistics, Stewart’s net worth is estimated at $400 million as of June 2024 celebrity net worth.

At age 83, the lifestyle legend still makes money as a TV star, podcast host, Sports Illustrated cover star, releasing her 100th book and creating content on her website. Tik Tok. Here’s the story of how Martha Stewart made her millions.

Martha Stewart Living Omnimedia

The majority of Stewart’s net worth comes from her stake in her company, Martha Stewart Living Omnimedia. The media company is home to all of Stewart’s projects, including TV shows, books, magazines and merchandise. In 1999, three years after the company was founded, Stewart took Martha Stewart Living Omnimedia (MSLO) public and became the first self-made woman billionaire In the U.S., when a stock’s price surges after it goes public Initial Public Offering (IPO).

Stewart resigned as chairman and CEO of MSLO in 2003 when she was indicted and later found guilty of obstruction of justice, conspiracy and making false statements in connection with the 2001 sale of ImClone Systems stock. In October 2004, Stewart was fined $30,000, jailed for five months, and placed under house arrest at his home in Bedford, New York.

The media mogul reportedly briefly became a billionaire for a second time when MSLO shares soared 90% while she was in prison Forbes. However, after her release from prison, the company’s stock price fell by 40%, and her net worth fell to $550 million. Forbes.

After his release from prison, Stewart rejoined MSLO as chief editor, media and content officer, and eventually became the company’s non-executive board chairman. In 2015, Martha Stewart Living Omnimedia was reportedly acquired by Sequential Brands for $353 million Forbes. Stewart continues to serve as chief creative officer and holds a “substantial” stake in the company.

According to data, in 2019, the Martha Stewart brand was acquired by Marquee Brands LLC for US$215 million. New York Post. The lifestyle icon, who has joined Marquee Brands and remains part of its senior leadership team, told Life Stories she will still have a “very large” ownership stake in the company through 2023.

Before starting her restaurant business and building her lifestyle and media empire, Stewart was a stockbroker In New York.

television

Stewart is also an Emmy Award-winning television personality who has hosted numerous lifestyle and cooking shows over the years, including “The Martha Stewart Show,” “Martha Stewart Living,” “Martha Baking” and more. The TV star was reportedly paid $1 million to appear on the 2016 VH1 special “Martha and Snoopy’s Potluck.” New York Post. Lifestyle expert’s friendship with rapper, entrepreneur snoop dogg became a pop culture hit, spawning other TV spin-offs such as “Martha and Snoopy’s Potluck Party Challenge” and “Snoopy and Martha’s Delicious Halloween.”

Stewart starred in a Netflix The documentary “Martha,” a candid look at her life and career, will premiere on the streaming platform in October 2024.

books and magazines

Before becoming an award-winning television host and millionaire entrepreneur, Stewart’s first step to fame was the publication of her first book, “Entertainment,” in 1982. The rest is history—Stewart has published a series of best-selling cookbooks and lifestyle guides, and just released her 100th book, Martha: The Cookbook, in November 2024. The lifestyle icon is also working on an autobiography, which is expected to be published in 2026.

Stewart’s Martha Stewart Living magazine (which she acquired the rights to from Time Warner with an $85 million loan in 1997), its subscriber base grew to more than 2 million. today, Martha Stewart Living is an all-digital brand published by Dotdash Meredith, which also publishes Investment Encyclopediaand as marthastewart.com.

brand partners

Throughout her decades-long career, Stewart has collaborated with countless brands, launching multiple collections ranging from home décor and kitchenware to frozen meals, apparel, shoes, beauty products and more. She’s even partnered with homebuilding company KB Home (KB) and designed the house after her own model.

Stewart’s various products bring in an estimated $900 million in annual revenue, reaching more than 100 million consumers through her platform each month Forbes In a 2021 article. It is predicted that by 2025, retail sales of her food brand Martha Stewart Kitchen are expected to reach $500 million to $1 billion. Forbes.

Stewart has entered cannabis industryalso. The TV star owns a range of CBD products from Wanderous by Wana. Stewart also launched a handbag brand called “Best Buds Bags” in collaboration with her old friend and business partner Snoop Dogg. This series of products is partnered with BIC EZ Reach lighters. Martha and Snoop have also collaborated and appeared in commercials with several brands, including Tostitos, Skechers shoes and BIC EZ Reach lighters.

Stewart previously collaborated on a homewares line with retailer Kmart, which ended in 2009. Stewart also launched a line with Macy’s (medium size), a range of Martha Stewart cookware and some homewares are still available for purchase on the store’s website.