Ahmad Rashad and Willow Bay browsed the in-house material episodes recorded in Secaucus, New Jersey in 1993.
Nathaniel S. Butler | National Basketball Association | Getty Images
The NBA is quietly preparing to bring back its iconic show, “NBA Internal Content.”
On Monday, the alliance submitted two trademarks Apply For “The NBA Inside Stuff”, the title of the long-running NBA highlight show has been aired on three different networks in its history – most notably on NBC and ABC from 1990 to 2006. The show was briefly resurrected on NBA TV from 2013 to 2016.
NBC is considering bringing back a “refresh version” of the program, according to people familiar with the matter. NBC will air live NBA games again The next season will lose broadcast rights in 2002.
People said there was no decision on whether to renew the performance. A NBC spokesperson declined to comment.
The NBA did not immediately respond to a request for comment. However, sources close to the league said the document is part of the NBA’s regular trademark process.
The league used to have multiple “NBA Inside Items” trademark registrations, but made them invalid, probably because it no longer uses the trademark.
“Weddnessssday!”
“NBA Inside Stuff” was originally hosted by SportsCaster Ahmad Rashad, which aims to popularize and humanize NBA players through behind the scenes. The program’s “Rewind” sectionfeaturing the highlights of the game, Rashad shouted a few days of the week and became the show’s staple.
Two trademark documents of the league show that the league aims to use the “NBA internal content” name for TV shows and to produce branded merchandise.
Josh Gerben, trademark attorney Tanner IPTV does not necessarily mean linear TV. It can be in the form of YouTube or Tiktok Show.
“This is the great intellectual property of the alliance,” Gerben said. “I think there is a lot of commercial significance right now.”
Geben said the alliance may try to license IP to one of its media partners.
In July, the NBA signed an 11-year, $76 billion media rights agreement with Walt Disney Company, NBCUNIVERSAL and Amazon, starting next season.
NBC may be trying to introduce nostalgia from running in the past that showed NBA games. In November, composer Josh Tesh revealed on CNBC that he was Work with NBC Bring back his famous “Circular Rock” song.
Disclosure: NBCuniversal is CNBC’s parent company.
