Africa’s Creative Economy Thrives as Global Investment Floods In
Africa’s creative economy is worth nearly $59 billion, and despite a small percentage of the global $2 trillion industry, it has attracted global attention. Netflix’s $200 million investment in the African market and Canal+’s plan to acquire multi-colored acquisitions underscore the growing commercial appeal of the continent. Efforts to facilitate the industry include AFREXIMBANK’s expansion of funding for Creative Africa Nexus initiatives and the launch of the African Business Angel Network’s network of investors for sports and creative startups. Investors are increasingly aware of the economic potential of the creative industry in the region, thus due to global interest in African exports such as Nollywood movies and Afrobeats music.
source: Traffic lights
