Activision Apparently Using AI Art to Float Concepts for Guitar Hero, Crash Bandicoot
Crashing Bandicoot: Quarrel and Call of Duty: Zombie Defender is not a game that actually exists, but social media users on platforms like Instagram are still See ads that seem to be generated by AI From Activision, companies that own these franchises.
Activision representatives did not respond to requests for comment and did not comment publicly.
Several game websites Already pointed out Examples encountered by users. For example, one has a new one Guitar Hero Mobile The unannounced game is not even in development yet. The ads have led to a marketing survey about whether they want to play the game type, users say.
In addition to the virtual nature of advertising or concepts, Activision has also drawn criticism of the quality of art images that are considered AI-generated. Art has draw Compare To the Ai slope – Basically, AI images or videos are no better than spam.
Activision was recently captured due to another instance of AI use. Last week, the company confirmed a portion of the recent games, including Call of Duty: Black Ops 6, Content generated using AI.
The beginning of the trend?
Marc Seal, Founder and CEO SocratesAI video game companies say the action in Activision could be the beginning of gaming trends.
“I haven’t seen anyone else do this throughout the floating point test,” said Seal. “It’s not common, but I believe it will.”
Seal said the attempt by gaming companies to measure interest by creating AI-generated content is a bait and switch operation, but is rather harmless.
“I do think it might be misused,” he said. “If a studio even ‘pre-sale’ games or content from generated content, I think we’re going to be in a dangerous and harmful territory. I can see that happening and then the studio can’t deliver with the vision or quality of the generated content that is portrayed.”
Seal added that as long as companies are honest about their tests and honesty, this kind of test is fair game.
“I would rather see the studio react early to the concept and bring in some new, more risky projects that may have been avoided because there is no clear way to test this,” he said.
