South Africa Leads Africa’s Nation Brand Value Ranking in 2025
South Africa remains Africa’s most valuable national brand, worth US$215 billion, up 3.3%. Despite a 14.9% decline in value, Algeria and Morocco showed significant growth, and Nigeria is still in Nigeria. Kenya entered the top five with a staggering 20.7%. The list highlights Africa’s resilience in global brand positioning, demonstrating economic, cultural and diplomatic status. South Africa has maintained its dominant position under the economic influence of the continent as African countries strengthen their global influence and their national brands continue to grow.
source: Business Internal Africa
