Beyond Finance, Afreximbank’s Impact Stories series spotlights Africa’s growth and economic potential
afreximbank(www.afreximbank.com) is pleased to announce its new documentary series titled “Impact Stories”, which aims to showcase the development impact of the bank’s interventions across sectors and countries across the continent and diaspora. The first season of the series includes six episodes, airing on Afreximbank TV (https://apo-opa.co/43ad48x) February 27, 2025.
Produced by Afreximbank TV team and CNN’s Create Studio Services, the series aims to focus on bank interventions and combines a multifaceted narrative that brings the bank’s plans to life. Through recommendations of individuals, businesses, communities and economies that positively impact interventions, the series creates emotional connections, as well as a shared commitment to Africa’s vision, focusing on changing trade and economic self-determination.
The founding season was filmed by six countries and departments, including six episodes, showing some of the developmental impacts of Afreximbank through an inspiring short documentary-style film. These plots feature the Zimborders Beitbridge project, which involves expansion, upgrades and improvements of the Beitbridge Border Post in Zimbabwe, explores the transformational effects of Afreximbank’s investment in the modern border post and shows how improved infrastructure can address how infrastructural infrastructure addresses trade inefficiencies, thereby promoting intrinsic trade and driving trade areas.
Other episodes include the Glo-Djigbé Industrial Zone (GDIZ) in Benin, a project led by Afreximbank Investee Company, AR ARE Integrated Industrial Platform (Arise IIP) dedicated to promoting industrialization, creating jobs and end-to-end production on the continent; an episode about Oando Plc, showing their successful acquisition in a major joint venture in the Nigerian oil sector, and its transformational impact on local content and economic prosperity, as well as other plots focused on Kenya’s EVA coffee, which is a SME business that drives export export development and expansion of local value chains; Reine Ablaa – Afreximbank The Canex Music Factory initiative is an ongoing episode of the emerging music stars and alumni, as well as the bank’s PAN African Payment and Reconciliation System (PAPSS).
Mrs. Anne Ezeh, Director of Communications and Activities at Afreximbank The bank’s transformative role emphasizes: “Afreximbank was founded to promote economic independence in Africa through trade and strengthening infrastructure. Over the past thirty-two years, we have been transforming its mandate into influential projects and initiatives across the continent. The Impact Stories series represents a pathway to showcase the tangible progress we have made to change the economic destiny of African people, while reminding us of development challenges that still exist.”
Influence storytelling goes beyond traditional creative indicators; it is about the daily reality of people and the economy that is positively affected by projects and development interventions. Convincing impact storytelling combines data, evidence, and personal stories, making it a powerful tool to promote positive transformation and inspire others to advocate for a cause.
The first episode will be aired on Afreximbank TV on February 27, with the new episodes coming out weekly.
Distributed by Apo Group on behalf of Afreximbank.
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About Afreximbank:
The African Export International Bank (AFREXIMBANK) is a pan-African multilateral financial institution designed to fund and promote external trade in Africa. For 30 years, the bank has deployed innovative structures to provide financing solutions to support the African trade structure, accelerate industrialization and the structure of intraregional trade, thereby promoting economic growth in Africa. Afreximbank is a staunch supporter of the African Continental Free Trade Agreement (AFCFTA), and has launched the Pan African Payment and Reconciliation System (PAPSS), which is used by the African Union (AU) as a payment and reconciliation platform to support the implementation of the AFCFTA. The bank has established a $10 billion adjustment fund in partnership with the AFCFTA Secretariat and the AU to support countries that are effectively participating in the AFCFTA. As of the end of December 2023, Afreximbank’s total assets and contingency expenses exceeded US$37.3 billion, with its shareholder funds totaling US$6.1 billion. Afreximbank has investment ratings allocated by GCR (International Scale) (A), Moody’s (BAA1), Japanese Credit Rating Agency (JCR) (A-), and Fitch (BBB). Afreximbank has evolved into a group entity composed of banks whose subsidiaries affecting the fund are called the Export Development Fund Africa Fund (FedA) and its insurance management subsidiary Afreximlinesure (together, “Group”). The bank is headquartered in Cairo, Egypt.
For more information, visit: www.afreximbank.com
