Outback Steakhouse’s Menu Is About To Get Smaller
There is a blooming onion, Blooming’s burger, Blooming’s chicken sandwich and Blooming’ fried shrimp. Anyway, it adds up too much on the menu, Bloomin’Brands said.
Bloom (blmn), Outback Steakhouse’s parent company, Carrabba’s Italian grill, Bonefish Grill and Fleming’s steakhouse, said on a conference call Wednesday that this year’s menu products will be reduced by 10% to 20% in their brands. (The inland will see the biggest reduction, the company said.)
On the phone, CEO Mike Spanos said management heard “loud and clear” from restaurants to simplify operations. Spanos said the company will “make fewer items but make those items better,” according to transcripts provided by Alphaense. Items that guests are uncomfortable with are considered “understandard” or are difficult to make for pieces that can be placed on chopped pieces.
Bloomin’s shares have recently fallen by about 18%, and over the past 12 months, they have sold more than 60%. The company reported earlier today that revenue fell more than 9% in the fourth quarter and said it could fall this year.
Management said Bloomin’s plan would cut limited quotes, and management said additional training was needed and could shift focus to non-core menu items and turn to the concept of “rich value” every day. In some ways, it has changed, echoing Starbucks (consternation), which is part of it Your own turnaround plan Looking to simplify its menu.
Spanos does not list specific items that may stand out from the company menu. The Australian-themed outback chain currently offers steaks, seafood, chicken, pasta, burgers and salads; during a November call, he said he wanted to stick to items that “back to the heart of the Australian spirit”, which he said would prioritize steak and seafood.