Seven-time Super Bowl champion Tom Brady enters the sports collection space.
Brady will acquire a 50% stake in CardVault, a sports card and souvenir retailer, the company announced Wednesday.
As part of the deal, CardVault changed its name to “Tom Brady’s CardVault” and plans to expand its footprint quickly. Collecting cards has been experienced Revival since the Alliance 19 pandemicto Record sales price.
Sports Collectibles retailers currently have locations in TD Garden in Boston; Gillette Stadium in Foxboro, Massachusetts; and Foxwoods Resort Casino in Mashantucket, Connecticut. The company will open a new flagship location this spring at the American Dream Mall next to Metropolitan Life Stadium in New Jersey and says it is actively identifying new locations in other sports hubs.
CardVault retail stores in Boston
“It’s not just buying and selling cards; it’s about curating history, building communities, turning fans into collectors, and giving them access to great times for sports,” Brady said in a statement.
Founded in 2020, CardVault is a way for collectors to buy, sell, classify and trade cards. The store also sells souvenirs.
The company plans to expand its digital content as it hopes to attract new collectors and investors.
This is not Brady’s first attempt in the collection space. In December, he put on his precious watch Collect for sale at Sotheby’s.
The former quarterback is too See buying a card At the fanatic music festival in August.
“Sports collections and cards have been part of my DNA since childhood, and Cardvault sets the gold standard for the modern fan experience,” Brady said.
