How much do 2025 Super Bowl commercials cost? Here’s the price tag on ads this year.
On the eve of Super Bowl 59 Philadelphia Eagles and Chief of Kansas City Not the only one dreaming of a touchdown. Brands and advertisers are also looking to score for the success of the ads aired during the 2025 Super Bowl broadcast. That’s the money for a Super Bowl ad, and the reason advertisers say high-cost ads are worth it.
What is the average price of Super Bowl ads in 2025?
Advertising company Bray & Co. Peter Bray, founder and executive creative director, paid an average of nearly $8 million in 30-second seats during the Super Bowl Lix, told CBS MoneyWatch. He estimates that about three to four hours of broadcasts have sold about 51 minutes of advertising this year, bringing the total advertising sales to hundreds of millions of dollars.
The price of nearly $8 million is one million more than the $7 million in the 30-second seat of the 2024 Super Bowl. The commercial broadcast time during the 2023 NFL Championship is also about $7 million for 30 seconds. 55% increase over 2019. Bray said Super Bowl advertising costs were “expanding”, and he believed broadcast advertising sales would soon reach $1 billion.
“I think that in three years, that’s going to be $1 billion in advertising sales. It’s something that has never happened on Earth. That’s how huge this event is.”
Why are Super Bowl advertising so expensive?
“It’s also the Super Bowl for the advertising industry,” Bray said. “It’s one time of year when the public really cares about advertising, and it’s an exciting time.”
What he said is social media just makes broadcast more important.
“In fact, it’s more relevant than ever because it’s more relevant than what’s happening on all these different platforms, and it’s hard to find a large audience at once,” Bray said. “Someone might be on tiktok or Be an advertiser on Instagram…all these different advertising opportunities. But you might copy because the audience on Tiktok, maybe 90% of the audience are the same audience on Instagram, so there are a lot of duplicate content.”
More than 120 million people are expected to watch Super Bowl Plums on Sunday, which will be on Fox and Free live broadcast On Tubi. To put these audiences in trouble, brands will try to use humor, emotion or famous actors to create a cultural moment where the masses can participate collectively.
“Comedy can be a safe route for brands, and you don’t want to split the audience at all, so comedy makes sense. There are more celebrities than ever before,” Bray said.
Depending on the celebrity’s reputation level, they can add less than $50,000 to a brief cameo to millions. Bray said he hopes most stars appear in the Super Bowl tags in the $20 million range.
Meanwhile, Ben Affleck received nearly $10 million in compensation for his role in Dunkin’ added role, CNN Report. Dunkin will bring back Affleck again this year, as well as “successor” star Jeremy Strong.
How much has Super Bowl ads cost in the past few years?
The Super Bowl ad returns to the first Super Bowl of 1967. The game was aired by two networks, with NBC’s 30-second seat costing $37,500 and CBS selling for $42,500. according to Go to the advertising price schedule listed on sportingnews.com. Advertising prices have been steadily rising most of the time since then, with half-minute advertising breaking $1 million in 1995 and reaching $5 million in 2017.
What is the most expensive Super Bowl ad ever?
The most expensive Super Bowl ad ever was Amazon’s “Thinking Reader” ad, Broadcast According to data from experience management site Qualtrics, real-life couple Scarlett Johansson and comedian Colin Jost reportedly in the 2022 Super Bowl LVI Among them, the production cost of 90 seconds position is reported to be $26 million.
What is the cheapest Super Bowl ad ever?
The cheapest Super Bowl ad ever seems to be Commercial LifeMinders.com, a startup called LifeMinders.com, aired, according to video marketing platform Wistia. According to video marketing platform Wistia, this is made by three in-house freelancers with a budget of less than $5,000.
According to Adage, a week after the Super Bowl, offering “highly personalized emails you ask for” is an intoxicating low budget point that attracted 700,000 people to its website. Sadly, the company seems to be no longer in business as the domain name is listed as Available.
