Last time Fox Broadcasting super bowls, features Buzzing Advertising for streaming media services, Tuabi.
This year, the freedom of the broadcasting company is a greater leap in the streaming media that supports advertising support. It also provides the biggest service of football.
Tubi chief marketing officer Nicole Parlapiano said: “This time, people are no longer a shocking audience, but more in our reputation era. This is a streaming media that has the arrangement of playing super bowls.”
TUBI will provide super bowl feed and radio parents, advertisements and everyone’s feed. Although Fox still seizes most of the ratings, the super bowl of Tubi indicates that media parents bet on their streaming media.
Tuobi host When the Chiefs of the Cascane Champions Champion Kansas City greeted the Philadelphia Eagle team on Sunday, there were two contributions: the main Fox Broadcasting and Spanish were expelled on Fox. In addition to the pre -match performance, before the game, it will also be a fascinating fans who may be witnesses to celebrities, halftime performances and advertisements, to hold a tubi red carpet performance before the game.
Since last week, Tubi applications can be used in all streaming equipment and television and mobile phones, as well as the so -called super bowl acquisition since last week. In the past, it could transmit past super bowls, halftime performances and other content related to NFL.
What is tubi?
Pavlo Gonchar | LightRocket | Getty image
Traditional media companies have been working hard to make their subscribing streaming services profit because consumers have escaped the traditional TV bundle bags. Many people use live sports, especially NFL support They just started streaming media services.
Fox (FOX) and Tubi adopt another streaming pathway-so far.
Media giant get Tubi was about $ 440 million in 2020.
Although its competitors have performed similar acquisitions on the basis of a larger streaming plan, Paramount global Buy Pluto Concaster Company The purchase of XUMO-Fox and Tubi has become its main streaming products. So far, avoid starting its own subscribing streaming media.
Steve Tomsic, chief financial officer of Fox, said at the company’s income conference on the company and investors in November: “Tubi (TUBI) starts almost four years ago, it is meaningful for us. Number.
Different from major streaming platforms, including Netflix, Warner Bros. Discovery’s Max or Disney’s Hulu or Disney+, Tubi and Pluto services are free products supported by advertising. These applications provide a channel guide that is reminiscent of traditional TV guidelines, as well as deep libraries for movies and TV series. TUBI also has primitive programming. Although it is far below Netflix’s small -scale programming, Netflix costs billions of dollars. Tubi and Pluto rarely have on -site sports.
The ratings and income of Tobby have gradually increased.
In 2022, Turby’s income exceeded the advertising revenue generated by Fox Entertainment. The following year, Tubi mentioned for the first time in the monthly snapshot “The Gauge” of Nielsen’s monthly and streaming rating ratings, excluding mobile or desktop watching. At that time, Nielsen Announce Tubi reached 1 % of the total number of TVs. As of December, Tuobi made up According to Nielsen, it accounts for 1.7 % of the viewing time.
When the advertising market has a downturn to traditional media companies, TUBI is still the source of revenue growth of FOX. Fox said that Tubi also benefited from the recent election cycle.
CMO Parlapiano said the streaming media has recently had 97 million active audiences per month and played more than 10 billion hours of streaming media in 2024. The audience of Tubi, 77 % of the audiences did not have a cable TV, which was biased towards the millennial, generations and women, and the audience between 18 and 34 was more than 34 %.
CFO Tomsic said at the UBS global media and dissemination conference in December that TUBI still has room for growth.
He said at the time: “If you look at the position of the asset, many consumers and professional advertising buyers and professional advertising agents still don’t know.”
Fox’s fast way
On October 11, 2020, in the 5th week NFL competition between the Great Falcon team of Atlanta and the Corollane Black Panther Team and the Karona Black Panther, the Fox Sports TV camera operator in October 2020 Held on the 11th.
David J. Griffin | icon Sportswire | Getty image
Although TUBI is not profitable, the subscribing streaming service has been on its competitors.
Fox has always focused its strategy on traditional TV sports and news uninstall It to Disney’s entertainment assets in 2019. In addition to touting their high evaluation programs in these two aspects, executives often regard Tubi as the highlight of the company’s growth.
“(Fox) avoided other media companies that have invested in establishing a billions of dollars of billions of dollars on their own streaming media platforms,” ​​said Robert Fishman, an analyst at Moffettnathanson, said, he pointed out that he pointed out On -site sports are usually not provided on the fast platform. The industry, the industry, the industry terms are free, and the advertising support.
Provide super bowls in streaming media services, which gives it the opportunity to further expand the audience.
Fishman said: “The most useful, the most powerful sports event, of course, to attract the attention of the big picture.”
Fox does try to expand the streaming strategy of its sports investment portfolio Disney and Warner Bros. Discovery Announce the Venu streaming company. Venu should have provided a comprehensive on -site sports combination for each owner until it was restrained. Disney, Warner Bros. discovered and Fox recently announced recently Abandon They are working hard to launch Venu.
Fishman said: “After Vitu, Fox needs to help investors better understand how consumers see their very high -quality sports assets in the streaming media industry.”
In the last few quarters, Fox executives emphasized that most of the ratings of Turbi came from the need for programming, not the planning channel. Fox reported its quarterly income on Tuesday.
Although the super bowl may provide some motivation for TUBI, this is also a popular supplement for NFL.
Although the alliance has achieved great success and media rights have surged, it has recently tended to key Attract its future ratings and enthusiasm.
Discovery: COMCAST has CNBC’s parent company NBCUNIVIVERSAL. Comcast is the common owner of Hulu.
