A shopkeeper on December 13, 2024 when he visited the Christmas bus for fashion retailer SHEIN in Manchester, England, with a bag with promotional products.
Maternal Reuters
SHEIN as a fast fashion giant once again increases its charm offensive Eye public list This year in London.
The retailer issued a press release on Friday to introduce the steps taken to ensure its safe sales products in detail. The announcement was about one week after the first recall of product safety recall in the United States since 2021 in the United States.
SHEIN said that last year, the industry -leading laboratory such as Veritas and Intertek conducted more than 2 million product security tests, and added that its suppliers must submit documents such as related toys, baby products, medical equipment and electronic products.
Shein announced the news, including detailed information about its sustainable plan and the company’s new non -profit foundation established, because the company hopes to win the British legislators and relax that it is selling for the use of forced labor manufacturing forced labor manufacturing. Unsafe products.
Last week, thanks More than 300 hair dryer brushes Because they constitute an electric or impact harm to consumers. TECKWE hair dryer brush seems to be the so -called deception of similar products sold by Dyson. Without reporting any damage, shein provides a refund to the affected customers.
The SHEIN spokesman told CNBC that the company conducted a safe test of their products and conducted “risk -based random tests” sold by third -party suppliers before it was listed.
Product safety testing is very common for retailers. Even online, they may be responsible for the defects of the United States under the US Consumer Protection Law. For third parties, retailers’ responsibility is unclear. Sellers in the online market conduct product tests under the situation of unusual lists of products.
Shein decided to conduct product safety testing of items sold by third -party sellers to stand out in an industry full of security issues. Generally, the online market only requires the seller to test and provide documents to support it.
SHEIN added in its press release that it has terminated more than 260 sellers in their market over the past year because they do not meet the requirements of compliance.
SHEIN faces British review
Shein aims to show its product safety and sustainable campaign because it is ready to make public public in the UK and a similar charm offensive in the United States before the United States is destined to bid.
Earlier this month, the British lawmakers criticized their lawyers when they played at the British Parliament hearing, and avoided the issues of the company’s supply chain, and whether it sold products made from Chinese cotton manufacture The Associated Press reportedEssence
SHEIN’s general legal consultant, Yinan Zhu, has repeatedly rejected whether the company’s products include Xinjiang’s cotton and whether the company prohibits suppliers from purchasing raw materials in the region. Uyghur detention centerEssence
When asked if the company believed in the forced labor of Xinjiang, Zhu said that this is not a place where the company conducts “geopolitical debate” and often uses the lines often used by Shein when baking on its supply chain: “We follow the law and Laws and laws and regulations we operate.
Liam Byrne, chairman of the committee, said Zhu refused to answer the question, “shocked” the legislators, and made them “zero confidence” for the completeness of the Shein supply chain.
Bernard said: “Unwilling to answer basic questions frankly.”
Throughout 2023, when shein is still there Hope American IPOIt usually openly talks about its cotton supply chain and the tests performed to ensure that it will not purchase from prohibited regions. It even told CNBC Stop purchasing Cotton from China.
Shein did not publish similar statements at the parliamentary hearing.
