What You Need to Know About Lemon8 and How It’s Different From TikTok | Global News Avenue

this Supreme Court A law that will effectively ban social media app TikTok in the United States starting Sunday was upheld on Friday. So unless American buyers After the intervention, the app may be a thing of the past in the United States.

Read more: Supreme Court upholds TikTok ban in US

But another app owned by TikTok parent company ByteDance is making waves. Lemon 8 is the top lifestyle app Apple App Storedownloaded more than 10 million times Google Play Store.

“Lemon8 is a lifestyle community app powered by TikTok where you can discover and share authentic content on a variety of topics including beauty, fashion, travel, food, and more,” reads the app’s description on both stores wrote.

Here’s what you need to know about Lemon8.

NOTE: I contacted ByteDance about this story and the company did not respond for comment.

What is Lemon 8?

Lemon8 is a video and photo sharing platform that eschews TikTok’s vertical scrolling format in favor of a Pinterest board format. But what Lemon8 and TikTok have in common is that both have “Following” and “Recommended for You” tabs, showing you posts from creators you follow and posts the app thinks you’ll like.

Lemon8’s content is divided into six themed tabs, plus a seventh tab called all. Other tabs are Fashion, beauty, food, healthy, travel and Home. These tabs can be found at the top of the screen, and clicking on them will reveal recommended and suggested posts.

Posts can be swipeable collections of photos, such as Instagram or TikTok style videos. Some creators add text to photos to tag clothing or products. Some also include the price of the item in the text.

How is Lemon8 different from TikTok and other apps?

Lemon8 is different from other apps in the way it publishes content and presents it.

Lemon8 has a lot of influencer ads and product recommendations. It’s hard to tell what is and isn’t sponsored content, which seems to be the norm throughout the app. TikTok also has sponsored content, but typically these are labeled as such in the lower left corner.

There aren’t many memes or jokes on Lemon8 either compared to other apps. You can find memes on Lemon8, but various “meme”-related hashtags, such as “funny memes” and “cat memes,” have less than 1 million views (versus 1 million views on Instagram) ​The amount is hundreds of millions of times). This may be because Lemon8 is still popular in the US, but I suspect Lemon8 doesn’t lend itself to memes. It’s more of a guide to help you achieve a certain lifestyle or aesthetic.

There’s a lot of text in Lemon8, too. For example, the post title might include recipe instructions or a more in-depth breakdown of the outfit. TikTok captions can contain useful information, but these captions are more about connecting the post to the hashtag to get more views and don’t necessarily add new information to the TikTok post. Lemon8 uses captions in a similar way to Instagram posts, but Lemon8 captions have one key difference from Instagram: templates.

Lemon8 allows you to use post templates to help you quickly format and give you an idea of ​​what to title your posts. There are title templates for fashion, shopping, beauty, food and travel.

Lemon8 reminds me of a mashup between magazines Martha Stewart Living, Muscle and Fitness and Travel + Leisure. You can find some helpful tips in Lemon8 to help you achieve the aesthetic you want or find some vacation inspiration, but it’s not clear what is and isn’t advertising.

What are people saying about Lemon8?

So far, the response to Lemon8 seems to be positive. A TikTok creator Posted a video Call Lemon8 “Pinterest, but interactive.” other lemon8 says It’s a combination of Pinterest, Instagram and TikTok.

However, this positivity may be artificially exaggerated. ZDNet reports that many TikTok posts about Lemon8 describe the app in similar language, leading some to believe ByteDance pays these creators.

Some Lemon8 creators have said this theory sounds more feasible. A Lemon8 creator said Insider ByteDance pays them to post on the app. Two other Lemon8 creators showed off internal emails outlining the app’s payment structure.

Should you download Lemon8?

Lemon8 is free, so even if you’re a little curious, you can download and try the app. Just know that the app’s posts feel more like how-to guides than shared memes, and many feel like ads.

Who owns Lemon8?

ByteDanceThe Chinese technology company that owns TikTok also owns Lemon8. according to Lingdian.comByteDance is positioning Lemon8 as an Instagram competitor as more and more users stop using or abandon Meta’s apps.

according to wall street journalA leaked internal memo from Meta shows that Instagram engagement is declining. ByteDance executives may want to take advantage of this and offer Instagram users an alternative app in the form of Lemon8. Although Lemon8 launched globally in 2020, the app’s recent growth may be a sign that ByteDance’s gamble is paying off.

What is Lemon8’s privacy policy?

Most of Lemon8’s privacy policy Seems to be the standard for social media apps. It states that Lemon8 collects personal and location information in order to provide you with a better app experience. Some of the information collected includes your IP address and browsing history. But parts of the app’s privacy policy may raise eyebrows.

“The personal information we collect from you may be stored on servers located outside of your country of residence,” the policy reads. The company has servers around the world, so your information can be stored anywhere, according to the policy. in a server.

This is different from how Lemon8’s sister app TikTok stores certain user data. Company store US user data in Oracle server. TikTok CEO Shou Chew said ByteDance employees in China could access the data, but it would require “robust cybersecurity controls and authorization approvals” overseen by a U.S. security team.

For more information about TikTok bans, see below: supreme court decision,here it is what happens next This is Other apps users are flocking to.