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Netflix’s Christmas Day NFL Games Set a Streaming Record
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Main points
- Netflix said it aired two NFL games on Christmas Day, setting a streaming record.
- The streaming giant said the two games averaged 24 million viewers, making them the most-watched games in NFL history.
- Music star Beyoncé’s halftime performance of Game 2 attracted more than 27 million viewers.
- This is the first year of Netflix’s three-year deal with the NFL that will see the company broadcast Christmas Day games.
It’s been a record Christmas for Netflix (NFLX).
The company reported that its first foray into live broadcasting of National Football League (NFL) games set a streaming record.
Netflix said the Dec. 25 games were the two most-watched in league history, starting with the Kansas City Chiefs and Pittsburgh Steelers and then the Baltimore Ravens and Houston Texans, with average viewers to 24 million. audience.
Ratings also got a boost from the show music star beyoncé During halftime of Game 2, it attracted more than 27 million viewers, according to Nielsen data.
Hans Schroeder, NFL executive vice president of media distribution, said the league was “thrilled” with the results, calling it a “historic day for the NFL.”
This is the first year of a three-year deal for Netflix to stream NFL games over the Christmas period. The streaming giant known for its original shows and movies Expand coverage of live sports eventsincluding last month’s boxing match Between Jake Paul and Mike Tyson.
Netflix shares hit an all-time high earlier this month, and while they were down about 2% in intraday trading on Friday, they have nearly doubled so far this year.
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