Frontier Wants You to ‘Divorce Your Old Airline’ After Southwest Changes
Key Points
- Frontier announced free selection of seats, flight changes and inspection bags for a limited time.
- The move of the budget airline follows Southwest’s steps in another direction.
- Operators have broadly said they are seeing cooler consumer demand.
Frontier Airlines seeks to be upset about Southwest’s latest policy changes.
Budget airlines owned by Frontier Group Holdings (ULCC) said Tuesday it will implement some of the Southwest’s (like) Loyalists Maybe missed soon After the latter The latest announcement from the airline. Need a prompt? They start with the word “freedom.”
For uninterrupted travel bookings between now and August 18, customers can choose seats, flight changes and carry-on bags for free; they can also use the promo code (“Freebag” of course) to get free check bags for flights that leave May 28-August 18, the company said. Although these offers are ostensibly limited time, the company advises them to stick with it.
“Think of it as the ultimate ‘divorce of your old airline’ deal,” Frontier CEO Barry Biffle said in a press release. “If travelers show us love, we will make these allowances permanent.”
Major U.S. airlines recently said they believe this year Start to slow.
“Consumer demand is soft, and that becomes very clear,” Biffle said earlier on CNBC. He also showed that low-cost carriers can “win” in a recession or consumer backtracking environment. “Now, we’re going to give the turbo with less money. Any slowdown from consumers will get people’s attention because of what we think this strategy can bring to us.”
Frontier said at the end of 2024 that it plans to offer more Advanced Products This year, first class seats and free companion tickets are included.
The company’s shares have recently fallen by about 3%. In the past 12 months, they have less than 20%.