Original Feeds Original: Ruberto Scholtz, Sindiso Nyoni, Rowan Sakarombe and Botswana Metalheads from Southern Africa join KFC Streetwise to celebrate the power of influence and inspiration
Cultural creators from three neighboring countries in South Africa are in KFC Streetwise (KFC Streetwise) (https://global.kfc.com/) New Original Feed Original Campaign, Celebrate Inspiration to Feed Creativity.
Windhoek fashion designer Ruberto Scholtz, Harare visual director Rowan Sakarombe and Botswana Metalheads feature in the campaign’s Epic TV ads (https://apo-opa.co/43najwe), playing Khuli Chana, Blxckie and 25k. The soundtrack of the advertisement (https://apo-opa.co/4irtnad) is a new song. The original national anthem, Written and recorded by rappers.
“Just as KFC’s Streetwise brand draws inspiration from the iconic taste of KFC’s original recipes – while adding a new generation of value to the barrels, the film portrays Khuli, Blxckie and 25k inspire each other and inspire each other,” said Grant Macpherson, chief marketing officer of KFC Africa. “Cultural creators are part of an equally powerful narrative.”
Scholtz made Suits Blxckie and 25K outfits in a photo shoot scene in a TV commercial, and he was inspired by his collaboration. “If you see someone who can do a great job, why not work with them?” he said.
Sakarombe appears in the movie shooting Original national anthem Music video on the street with Khuli Chana, Blxckie and 25k. He said he was inspired by “the original experience of life around me” and the vibrant energy, constant movement and various urban cultures.
this Original national anthem Inspire Botswana Metalheads (whose music often contains local influence, and its style reflects the denim culture) to inject its originality and give it a heavy metal angle.
The event, launched on March 4, 2025 across the Sadi region, also features a packaging collaboration between KFC StreetWise and cultural creator Sindiso Nyoni, a Bulawayo-born illustrator whose career has been inspired by “original” – his high school art teacher, a retired graphic designer.
Leave traces
This is the time when young people are eager to share their unique signatures with the world, McPherson said. “Who can feed their hunger better than the original book before them?” he said.
“We want Original national anthem and all the activities around to inspire all young Africans to try to impress their mark through creativity and personality. ”
Khuli Chana said that as one of the legends of South African hip-hop music, he is passionate about inspiring new artists. “The reason I started Maftown Heights in 2009 was to help Mahikeng rappers find their place in Joburg and were not mainstream with sound and language at the time,” he said. “This led to great things, and it still provided a platform for new artists. I love inspirational musicians to find their original voice.”
Blxckie said his career and development were built on collaboration and everyone kept him primitive. “Musicians improve each other,” he said. “They support each other and make each other better in their work.”
Artists such as DJ Mojava, Ghetto Squad and Old School Hip-Hop groups Dead Prez and Outcast introduced 25K to rap and sang through S’Pitori, a mixed language spoken in Pretoria.
“I want to remember this, I want to inspire the kids,” he said. “When I’m not here anymore, I want to feel like what I’m leaving behind will get another kid out of Pretoria.”
Other cultural creators appearing in the original TV commercials include the kind kid Sanel Qwabe, “Nail Pimp” Nailed Ntswembu, the island’s Galls skateboarder and the custom Car Pimper ofentse Mphatsoe.
By the torch
The ad started with Cooley writing Original national anthem And ended with him as OG, welcomed Blxckie and 25k on stage, handing them the microphone.
“This is the story of my life, this is the story of KFC streets,” Cooley said. “Through the microphone, it’s like passing a torch, and that’s how the original feed is raw.”
Director Sam Coleman said the 90-second video depicts an endless cycle of inspiration where each creator is galvanized by the former and inspires those who follow. “It’s an explosive mix of visual candy, entertainment, musical rewards, style and unique brand integration that can instantly hijack your attention and eyeballs,” he said. “Everything about it is fascinating, surprising and fresh.”
McPherson said the sport had an extra twist. “Every time someone plays it Original national anthemthe money earned by KFC will increase hope. It will be used to feed malnourished children throughout South Africa.
“Among children who benefit from hope, the next generation of Cullis, blxckies and 25ks and future cultural creators. So anyone who listens to the national anthem will help them on their way.”
this Original national anthem Available on all major streaming platforms (including Spotify) (https://apo-opa.co/4irtnad), YouTube Music (https://apo-opa.co/4if2lss) and Apple Music (https://apo-opa.co/43srwgo).
Distributed by Apo Group on behalf of Africa.
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90-inch TVC is available here (https://apo-opa.co/43najwe)
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About KFC Africa:
KFC has been in South Africa for more than 53 years and has more than 1,300 stores across the country. South Africa’s first KFC restaurant opened in 1971 in Orange Grove, Johannesburg. KFC is South Africa’s leading fast-service restaurant brand, less than one-third of its market share. KFC serves over 20 million customers a month and we work hard to ensure that no matter which restaurant we walk into, they will gain a unique KFC flavor and have extensive experience. KFC’s Original Recipe® Chicken was first made in 1940 by Colonel Harland Sanders, when he perfected secret recipes for 11 herbs and spices in a Kentucky restaurant. Today, KFC has become the most popular chicken restaurant in the world, and is still ready for the Colonel’s secret recipe to meet his exact standards. Every KFC restaurant follows the same global process and procedures to ensure our customers get delicious food every time. KFC StreetWise is a registered trademark.
