Ilona Maher: US rugby star’s impact on PWR ‘phenomenal’ as Bristol face semi-final
PWR’s social media followers increased by 68.5%, its YouTube subscribers doubled, and has reached 11 million accounts on its Instagram and Tiktok pages.
“From a business perspective, there is no doubt that she brought her superstar coverage and power and influence with her, not only did she bring it to Bristol or PWR, but I think she brought it into the whole game.”
“It’s great to see her appear in a show, or appear in the podcast, in the media. The rugby media wanted to write about her and elevate the entire women’s game and men’s game.”
Maher has built a super huge online profile with a focus on boosting women and body motivation, which Bristol head coach Dave Ward believes she has spread to others on the team.
“I think it brings real good energy to the group, and they’re excited – she’s proud and proud, and I think it just brings the personality of others and they can see if she’s not afraid of herself, then they don’t have to be themselves.”
“I think the more people understand the girls and amazing women in the program, the better the sport will be.”
Maher’s followers bring new fans into the league, which could surpass the games she’s in.
“Hopefully because she (Mach) loves our work, they’re back next year and we’re inspiring the next generation through action,” Reed said.
