Irvine Partners And Dreaminfluence Accelerate The Growth Of Africa’s $3 Billion Creator Economy
Irvine Partners, a leading creative communications agency with offices in Africa and Europe, has signed an exclusive license with Dreaminfluence to become its African partner. Dreaminfluence is an all-in-one platform that empowers brands to build and expand influencer marketing, has executed 1,000 influencer campaigns and has worked with over 20,000 influencers.
The digital capabilities of this innovative platform will support content creators driving rapidly expanding in Africa $3.08 billion creator economy. Although on the African continent use Despite the high-quality content produced, platforms like Tiktok, such as African creators, are still much less than those in other regions. Furthermore, infrastructure constraints and digital skills gaps hinder the advancement of the creator ecosystem.
Rachel Irvine, CEO of Irvine Partners, said monetization of African creators should not be out of reach. She added: “Dreaminfluence provides a digital infrastructure and connects creators to brands to support their work so they can unlock opportunities as well, while brands can enhance their impact with real content that resonates with their audience.”
“We have worked with many of the leading brands in Nordic and are pleased to bring our platform to Africa through an exclusive partnership with Irvine partners,” explained Mads Wedderkopp, CEO of Dreaminfluence.
“Given the lineup of clients they serve and their continental and European footprint, it’s no problem to decide to work with Irving partners as our African partner.”
Some of the leading brands that use Dreaminfluence for its influencer movement are Nivea, L’Occitane and Estee Lauder Group.
How it works
Founded in 2018, Dreaminfluence aims to transform influencer marketing from related affiliate links and discount codes to discounts focused on actual brand ambassadors. This vision translates into the capabilities Dreaminfluence provides for brands and influencers.
These brand features include:
- Discover influential people: Brands can find the right influencer campaign without wasting time on influencer outreach
- Campaign analysis: Track campaign performance, report value and identify the best performing influencers
- Build relationships: Influencers transform from short-term brand movement to long-term brand ambassadors
- Campaign Management: Manage influencer payments, product shipping, G and secure content usage rights
- Pay multiple influencers Click once
For influential people, the functions are:
- Apply to join the brand team Or campaign through the app
- Selected As part of the ambassador team
- Join a new event When they publish
- Run all activity administrators Includes payments, content ideas and app approval
Sign up here
Fantastic difference
Irvine’s partners continue to work with influencers across Africa to conduct different activities for their clients, and Dreaminfluence provides an innovative way to simplify agency relationships with leading and emerging content creators on the mainland.
Mohale Moloi, Content Director at Irvine Partners, explained: “Creator Marketing Research Tell us that over 50% of brands plan to increase their spending on influencer marketing in 2025. But ensuring these campaigns deliver results across the entire marketing channel requires a deep understanding of the nuances of the market, which is what we bring to the table. ”
By partnering with dynamic platforms like Dreaminfluence, Irvine Partners will take impactful campaigns to the next level by combining local insights with a platform that will make it more efficient from campaign selection to payment.
“We are very excited about the actionable campaign data and high ROI that Dreaminfluence provides,” Moloy said.
