‘Final Fantasy’ Cards Could Work Some ‘Magic’ for Hasbro This Year
Key Points
- Hasbro’s Coast Division Wizard will launch the Magic: Party card based on the Final Fantasy video game later this year.
- Executives said this week that the early pre-sales of the “Fantasy” card performed well.
- “Magic” accounts for about $1 billion in revenue in 2024, although its sales have dropped a little from 2023 levels.
As we all know, long-term players know that the next “Final Fantasy” is never the final “Final Fantasy”. This may be good news for Hasbro.
Toys and Games Company is the owner of “Magic: Party” deals and poker cards – accounting for about $1 billion Last year’s sales– A set of cards will be released later this year based on the long-running Final Fantasy video game. Executives said this week that the cards performed well in early pre-sales.
“Final Fantasy has the potential to be our biggest ‘magic’ release to date,” Hasbro (have) CEO Chris Cocks said on a conference call Thursday that his transcript was provided by Alphaense.
Final Fantasy games have been around since the 1980s, generating a long list of titles on the platform and devices, broadly speaking, a group of young people gathered weapons, attacked monsters and sought to save the world.
At the same time, these cards are part of the Coast Wizard strategy. Another line in the work is based on Spider-Man.
When the company did something similar with the Lord of the Rings cards in 2023, including a one-of-a-kind card, it caused a crazy global search. (When a Canadian collector found the card, it ended and then sold it to Malone for $2 million.The company said sales of “Magic” fell slightly last year, partly because the “ring” setting improved sales in 2023.
Hasbro’s suggested Final Fantasy cards retail for a retail price ranging from about $7 to $150 to $150. The cock said Thursday that early bookings for the “ring” card took a week to sell out. Regarding Final Fantasy, he said, it took an hour.
“We think Final Fantasy will do a good job,” he said. “I think you can absolutely quantify that, but there is definitely a lot of demand.”