Toys and Games Giant Hasbro As executives say, the company is moving manufacturing from China, taking an optimistic tone on the potential impact of Chinese tariffs on its business.
Hasbro Chief Financial Officer Gina Goetter said in the company’s fourth-quarter earnings call for Toymaker’s 2025 guidance – including adjusted EBITDA, $1.1 billion to $1.15 billion, compared with 2024 $1.06 billion reflects the expected effects of Mexican Mexicans and Canada. The company is Press release.
Competitive toy maker Mattel Said before Can increase the price of toys such as hot wheels and Barbie dolls Respond to tariffs. President Donald Trump imposes 10% tariff In early February, in China, tariffs will be increased by 25% in March in Mexico and Canada pause Their initial implementation was 30 days.
Goetter said Hasbro is expected to reduce the number of American toys and games from China from 50% to less than 40% over the next two years. Hasbro has no source from Canada and has imported “minimum” from Mexico, she said.
“Really, this is a Chinese story for us,” Gott said.
Hasbro CEO Chris Cocks said in the call that even when tariffs are on the way, Toymaker hopes for a “candal” performance this year, led by trading cards and building blocks. He added that the company’s licensing business is one of its largest margin drivers and will not be affected by the tariffs.
“This is relatively (unexposed) some tariff drama that is happening right now,” the cock said.
Hasbro also announced a partnership with Mattel on Thursday to create a Play-Doh version of Mattel’s Barbie Dolls.
Cocks said: “Play-Doh Barbie Dolls allow kids to unlock their inner fashion designers to create game-style fashion with amazing folds, bows and realistic fabric textures, all made of every kid’s favorite dough To get a creative experience that you have never seen before.”
Hasbro shares acquired about 10% of the shares in a trading Thursday morning.
This is how Hasbro performed in the fourth quarter, according to LSEG’s survey of analysts.
- Earnings per share: 46 cents adjustment and expected 34 cents
- income: $1.1 billion vs. $1.03 billion expected
Fourth-quarter revenue fell 15% from $1.29 billion in the same quarter of 2023. Revenue for the full year was US$4.14 billion in 2024, down from 17% of US$5 billion in 2023.
The company attributes the numbers in part to its divestiture from Eone’s film and television business, Sell The company said it arrived at Lionsgate in December 2023. The company said revenue fell 7% for the full year.
Hasbro’s digital and licensed gaming revenue rose 35% to $132 million in the fourth quarter compared to the same period in 2023. Hasbro’s digital and licensed gaming revenue grew 22% to $471.7 million in full 2024. Mobile games monopoly! Revenue contributed US$112 million in 2024.
Hasbro reported a net loss of $26.5 million in the fourth quarter, or a loss of $25 cents per share, compared with a net loss of $1.06 billion, or a loss of $7.64 per share in the fourth quarter of 2023.
Hasbro adjusted costs associated with the restructuring and Eone divestiture, as well as other one-time projects, reported earnings per share for the fourth quarter, at 46 cents a share, exceeding Wall Street expectations.
