Nike Stock Climbs After It Announces Partnership with Kim Kardashian’s SKIMS
Key Points
- Nike shares rose 4% at noon Tuesday After announcing a union with reality TV star Kim Kardashian’s Shapeware and clothing brand to attract more women to buy Nike clothing and shoes.
- The new brand, called Nikeskims, will offer training clothing, footwear and accessories for women.
- Nikeskims products will be available in the United States this spring.
Nike (slip) Stocks rose 4% before noon Tuesday after the sportswear maker announced it would launch a new fitness brand, including reality TV star Kim Kardashian to attract more women to buy Home.
“Just Do” the company is working with KardashianThe degreasing and clothing brand creates Nikeskims products for women.
Nike On Tuesday, Knickskim will provide “Training Clothingfootwear and accessories designed to meet the unique needs and preferences of female athletes around the world. “It added that the new, shared product line collaborative ideas come from Skims.
Nikeskims’ first products to be available in the spring
Kardashian, Skims’ co-founder and chief creative officer, said Nikeskims will “provide well-designed products designed to carve and perform for each body.”
Nike added that the first batch of products will be put on the shelves of US stores in the spring.
Nike stock leads Dow Jones Profiters at noon Tuesday, according to CNBC. However, Nike’s stock has been struggling, slumping to a five-year low earlier this month CEO Elliott HillThe one who took over in October has tried Increase Sagging sales. Even with Tuesday’s earnings, the stock price has lost a quarter of its value over the past year.
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