Searching for love: How people in different states celebrate Valentine’s Day
During the countdown on Valentine’s Day, people across the country have been Plan a day Romance, enjoy and indulge their love. Here are some search trends and what it says about how Americans celebrate.
🍫 Chocolate: The sweetest way to say “I love you”
Chocolate is a special treat at any time of the year and is definitely the symbol of the most romantic day of the year.
According to the “Chocolate Hotpot” and “Chocolate Covered Strawberries” in the U.S. are the best trending recipes for the past day in the U.S. Google search trend data.
The CBS data team studied Yelp data from chocolate stores across the country. Even if it is one of the smaller states, Hawaii is the highest per capita country, with 22 chocolate shops in a million people.
🌹 Flowers or chocolate 🍫
What is more classic than chocolate in V Day Flowers? They are both popular at this time of year, but one of them is searched for more than the other 24 hours before the big day.
According to a CBS News Data team’s analysis of Google Trends data, the United States is looking for more “flowers” than “chocolate” the day before Valentine’s Day 2025.
As it turns out, the United States is still looking for “flower delivery”.
Strawberries are typical chocolate-covered fruits. Google Search Interest How to make chocolate-covered strawberries every year during Valentine’s Day week” and “How to store chocolate-covered strawberries”.
According to Yelp data, 61% of diners booked Valentine’s Day within the week before that. However, another 21% wait for bookings at the last minute.
🫶🏼 Celebrating singleness
“Yelp users are looking for restaurants for solo diners,” Yelp said. From January 2024 to January 2025, Yelp searches for “solo dining” grew by 14%, and searches for “restaurants for bar seats” grew by 21%.
Google Trends Data Reflect searchers expect to celebrate themselves and their day Single life. Search for “single day” interest – This event began in China and became a major event Shopping venues – The week of the holidays each year, November, in the United States, has a smaller search volume, which occurs during the Valentine’s Day week.
No matter how you celebrate Valentine’s Day, it sounds sweet to be with the ones you love and do what you love!
Taylor Johnston and
Contributed to this report.
