Had Enough 'Domestic' Beer? Maybe You'd Like an 'American' One | Global News Avenue

Had Enough 'Domestic' Beer? Maybe You'd Like an 'American' One

Key Points

• Brendan Whitworth, CEO of Anheuser-Busch’s parent company, has urged the beer industry to describe the draft of U.S. production as “U.S.” rather than “domestic.”
• Molson Coors said it prides itself on the legacy that beer has in the U.S. and Canada, and that customers are aware of the origins of beer.
• Both companies operate locally and multinationally.

Budweiser’s parent company takes pride in its red, white and blue roots. The same is true for Coors, though not at the expense of his Canadian heritage.

Brendan Whitworth, CEO of Abinbev North America (bud), Recently, the beer industry has described the way beer produced in the United States, urging distributors, retailers and bars to call these beers “US” rather than “domestic.”

“It’s time for the entire industry to start using one of the most powerful adjectives: Americans,” Whitworth wrote in a letter obtained by CNN. “Leave other less charming uses of ‘domestic’ .”

Not all beer companies find it difficult to swallow “domestic”. When asked about the term, Molson Coors (Tap) CEO Gavin Hattersley said he did not see the need to raise awareness about the legacy of beer in the United States and Canada. Hartsley said in a conference call with analysts on Thursday that the company’s “core brand” has gained market share since 2023.

“Obviously, we are proud of our legacy and I recommend everyone know the roots,” Hattersley said. “Our brand is in a great place, especially our core brand… so , that’s our focus.”

Both beer giants have multinational backgrounds. Both have adjusted the manufacturing position In recent years, U.S. trade policy has developed.

Coors grew from breweries established in Wisconsin, Colorado and Canada. According to its earnings report, the company has major offices in Colorado and Canada, as well as products that pay tribute to the best countries including Molson Canada and Milwaukee, including Molson and Milwaukee.

Hartsley said the company makes “almost everything on the market.”

Anheuser-Busch was developed from a Missouri brewery that still has its headquarters, according to the quarterly report. but Some of its brands Begins abroad, including Estrella Jalisco and Stella Artois, which are now brewed in California, which the company says it has begun production in the United States Its parent company Abinbev is headquartered in Belgium.