Philadelphia Eagles head coach Nick Sirianni and Jalen Hurts
Mike Fresh | Reuters
The Philadelphia Eagles aren’t the only ones who scored in the Super Bowl.
According to Nelson Media Research, the NFL championship game attracted a record 127.7 million viewers on Sunday.
A huge audience Advertisers This huge amount of money has made their brand appear during the Super Bowl. Programming on live TV rarely attracts so many viewers at once, which makes it worth mentioning executives in the advertising industry Recently told CNBC.
Advertising costs during the Super Bowl are rising every year, especially as cable bundles lose more customers and have to watch programming around sports and other live events. Some brands this year spend In the competition, it can accommodate up to $8 million.
Super Bowl airs Sunday Fox Corp. The broadcast network and its Spanish-language cable network Fox Deportation and NBCuniversal Telemundo. Fox also offers free ad-supported streaming tubes for Super Bowl, and is also available on the NFL’s digital properties.
Last year, the Super Bowl locked another record at the time, with more than 123 million Paramount Global CBS broadcast network, Televisaunivision network and other streaming options (such as Paramount+).
Fox also reported that the Super Bowl also broke another record while streaming. Games on Tubi, Telemundo and NFL digital products have received 14.5 million viewers, while Tubi itself has 13.6 million viewers, according to Tubi’s first-party data and Adobe Analytics. This is first Super Bowl is available on the app.
According to Nelson, the Super Bowl’s ratings reached 137.7 million viewers from 8 p.m. to 8:15 p.m. ET.
Expectations for the game also help improve viewership. Fox’s pre-match report averaged 23.4 million spectators between 1 p.m. and kickoff.
The Hawks escaped with a final 40-22 record against the Kansas City Chiefs. Although ratings tend to stand out in games with a large score gap, viewers are clearly stuck in the game.
In the second half of the title performance by rapper Kendrick Lamar and featuring R&B artist SZA, there are an average of 133.5 million TVs and digital platforms between 8:30 pm and 8:45 pm EST. The audience, which grew by 3% from last year’s music spectacle audience, reported Nelson.
According to Fox, the Spanish language network Fox deportation and Telemundo average audience average audience. This is the first time the Super Bowl is available on the cable network and on the Spanish Broadcasting Corporation. The league has been working hard to pass A key part of its strategy is the Hispanic audience.
Disclosure: Comcast owns CNBC parent company NBCUniversal.
Correction: The title of this story has been updated to correct it is Super Bowl 59.
