WTM Africa And Cbisn Launch China Ready® Workshop To Boost African Tourism Growth
World Travel Market in Africa (WTM) announced a partnership with CBISN to launch its first ever Chinese Ready® workshop aimed at helping African tourism companies occupy the world’s largest outbound tourism market share.
“With China’s outbound travel sector projected to reach 200 million travelers per year by 2028, exclusive one-day intensive training at the Cape Town International Convention Centre (CTICC) on April 11, 2025 is related to African tourism stake Gradidge, Marketing Manager for WTM Africa and Africa ILTM.
ChinaReady® is the world’s leading China travel preparation program. Since 2002, it has been successfully implemented in 52 countries and six continents, helping more than a quarter of global tourist destinations to effectively serve Chinese tourists.
The workshop, hosted by Dr. Marcus Lee, CEO of China Travel Online, provides tourism professionals with practical insights to effectively attract and serve Chinese tourists.
“The workshop provides an important opportunity for African tourism to gain a competitive advantage in the Chinese market,” Gradidge added. “Participants will receive expert guidance on everything from understanding the needs and preferences of Chinese visitors to marketing and promotions,” Gradidge added. DOS and NOTS, the power of social media, preferred digital payments and cultural expectations, enable them to create a more engaging experience for Chinese visitors.”
“According to the United Nations tourism industry, China is the highest country in the world’s outbound tourism spending in 2023. Ready provides Chinese tourists with assurance that destinations and service providers understand and comply with Chinese hotel standards.”
The China Ready® program developed by the China Outbound Tourism Research Institute (COTA) and operated by CBISN is recognized by the Ministry of Culture and Tourism. Since its inception, the program has helped various destinations achieve significant growth, with some reporting a 100% increase in Chinese visitors following implementation.
The workshop is crucial for all tourism and hotel stakeholders, including:
- Destination marketing organization and tourism bureau
- Accommodation providers (from luxury hotels to boutiques)
- Transport operators (Aviation, Rail, Cruise and Ground Transport)
- Tourist attractions and cultural places
- Retail and shopping destinations
- Mouse industry professionals
- Luxury brands and service providers
- Travel agencies and destination management companies
- Health and leisure facilities
Event details:
date: Friday, April 11, 2025
time: 9:30 am to 3.30 pm
site: WTM Africa Global Stage, CTICC
invest: $299 per participant
Key seminars focus includes:
- Full coverage of 25+ basic modules
- Real-life case studies from over 50 countries
- Practical strategies to implement immediately
- Official certification after completion
Due to limited space, early registration is strongly encouraged. Participants can ensure their position here.
More information available on WTM Africa website here.
