Why Stellantis was the only automaker to advertise | Global News Avenue

Detroit-a CEO’s Exportmaking electric cars in the industry run like a “headless chicken” and a company’s American renaissance gathered together to make Ram and Jeep Parent a Stellantis The only car manufacturer owned Super Bowl 59 Advertisement.

Strantis chief marketing officer Olivier Francois said it was said when other automakers gave up on big races this year Industry uncertainty and cost cuts, which is Embattled transatlantic automaker Return to the Super Bowl.

François said Strantis chairman John Elkann, the successor to the Italian Fiat automaker, called him after CEO Carlos Tavares Depart suddenly in December And tell him to advertise in big competitions as advice for the US automaker business

“We don’t plan to create an ad. “The United States is important to the Stelantis Group,” John Elkann, François told CNBC.

Stellantis, formerly known as Fiat Chrysler Symbols, non-traditional advertising The iconic celebrity features a story that tells not just an attempt to sell new cars and trucks.

It began with automakers trying to make a comeback from bankruptcy in 2009. It aired a surprise Two-minute Super Bowl ad In 2011, rappers Eminem and the City of Detroit linked the company’s revival with the perseverance and rebirth of Motor City. The ad also ranks 200 for the now discontinued Chrysler sedan.

Francois said Elkann, who led the search for a new CEO, told him that after years of cost-cutting and boring sales in the United States, he has regained the automakers. This “return” spirit

Francois said Elkann also told him Late Chrysler CEO Sergio Marr When creating automaker ads this year. Markleon, who Died in 2018 is a supporter of Francois and past Super Bowl ads.

“Sergio has a philosophy that he believes he has nothing to lose,” said Francis. “So, creative execution and investment in this year’s Super Bowl is very important. ”

Since Eminem, the company’s Super Bowl ads feature actors like Clint Eastwood Bill Murray Singer Bob Dylan et al. These attractions are not necessarily any specific vehicle, but they discuss topics related to culturally related to political divides and patriotism.

Stellantis’ Ram Trucks AD is this year More traditional comedy Super Bowl Commercial. It starred in “Twisters” and “Top Gun: Top Gun: Maverick” actor Glen Powell reimagines “Goldilocks and The Thch The The The The The Bears” with a truck.

But the automaker’s two-minute Jeep ad starring “Star Wars” and “Indiana Jones” actor Harrison Ford, which is a real reward for Francois.

Francois said Ford rejected another commercial for the initial stadium. At that time, Francois said he and his friend Edward Razek In the 2019 controversywrote the first version of the broadcast advertisement.

CMOs usually don’t write scripts. These executives are more common under guidance to approve scripts from agencies. Francois said the agency did help before the final ad, but the script and ideas started with the automaker.

In the ad, Ford discusses freedom, heroes and people writing their own stories in life because there is no “owner’s manual” which is the title of the ad.

As Ford said, several types of jeep driving and off-road vehicles can be seen, including By Ford Mustang SUV – The new competitor of Jeep Wrangler SUV – The actor talks about inspiring others.

“I’m saying ‘yes’ is doing this ad because of the script. It’s a very simple communication about life, and finally the jeep, which is the hook. It doesn’t require me to reintroduce myself, pointing out the fact that. I have always been a lot of things in my life and are known for a specific project or role,” Ford said in a statement. “It’s just a quiet speech that someone shares an idea. I love how it develops.”

The Wrangler by the Mustang is one of two references to Jeep’s opponents. Another actor from the end of the ad: “Choose what makes you happy. My friends, my family, my job makes me happy. This jeep makes me happy – even if my name is Ford. That’s my owner’s Manual. Go there and write your own.”

According to Stellantis, Jeep Advertis was shot and killed for two days in early December in Ford, Santa Clara, California.

Historically, Automotive has been one of the top parts of Super Bowl ads. Even during the Great Recession in 2008 and 2009 Toyota Motors,,,,, Modern electric motors Audi broadcasts an ad.

Francois believes other automakers may not be in the Super Bowl this year due to lack of returns in previous years, when many automakers (including Stellantis) No fully electric vehicles for sale.

“In the past few years, there have been a lot of automakers, all of which (touted) electric cars don’t even exist,” François said. “These guys obviously run like headless chickens: electric cars, electric Cars, electric cars. I mean, that’s where we all are.”

Automobile Manufacturer Regular advertising During the NFL regular season and playoffs, sponsors including Toyota are “the official automotive partner of the NFL.” But nothing else was advertised in Sunday’s game except Stellantis.

Stellantis’ Super Bowl ads have electric cars this year, but they also include traditional vehicles with internal combustion engines as well as plug-in hybrid models For example, Jeep Wrangler.

Francois said Elkann called him in early December instead of a few months ago as it made him more relevant in messaging than just touting EVS.

“It changed at that moment and I was lucky enough to rewrite the script. To rewrite history, say don’t run like a headless chicken.” “I can improvise it right now.”

Stellantis declined to say how much it spent on the production or broadcast of advertising, 30 seconds of broadcast time of $8 million During Super Bowl 59.

But Francois said Elkann told Stellantis’ head of advertising and marketing, “Marketing is no longer a cost. It’s an investment.”