What Were the Best Super Bowl Ads? These Beer Spots Generated Some Buzz | Global News Avenue

Bud’s advertising team felt a little buzzing.

Beer maker Anheuser-Busch (bud)The “First Delivery” Super Bowl ad won the best ad in the U.S. Today ads, which analyzed 173,000 people ratings of five dozen ads.

Its other brand of advertising Michelob Ultra is one of nine ads, and it is a “A” rating for marketing students at Northwestern University’s Kellogg School of Management.

“First Delivery” is a 30-second commercial that plays a precocious main force who brings the left-handed keg to the bar. The horse is a nod to Budweiser’s Heritage. The company said the variety has been part of its marketing campaign since the 1930s, when it celebrated Prohibition by hauling beer on vans in Clydesdale.

The beer giant attracted past after marketing, which sparked controversy. Bud Light teams up with trans-influencer Dylan Mulvaney before the March 2023 madness. Angered conservative clientswhile Anheuser-Busch attempted to distance himself from Mulvaney to get IT sold at LGBTQ Bars.

Chief Marketing Officer Kyle Norrington told USA Today that the “First Delivery” ad strengthens the “delivery” ad that we have been ongoing for decades since 1876.

The Super Bowl paired with nearly 124 million viewers is both a football game and a marketing showdown. Brands pay millions of dollars to promote their products before a large audience. According to USA Today, the price of call time alone is about $250,000 per second.

The ads hold the heartstrings, seek to smile on the belly, and shine with celebrities. Some promote famous food and beverages, but others seize the opportunity to tout everything from car mats to corporate finance team software.

And then, of course, there is beer ad. Willem Dafoe and Catherine O’Hara portray a pair of pickle players in “Super Bust” who challenge the unwilling Michelle Super Drinkers to attend Contest and win free refreshments repeatedly. (Ranked third in the USA Today competition.)

In another place, comedian Shane Gillis, singer Post Malone and football star Peyton Manning merged to insert Bud Light in the lively Cul-De-Sac.

Kellogg’s marketing department crowned “Please note”, NovartisNVS) Advertisement, the best ads – Pharmaceuticals won the annual review for the first time. The location was originally a “swagger” focus on breast trops, and then sent a serious message about cancer screening.

“Novartis is taking a risk to really break the chaos, and its unexpected focus is on breast cancer screening,” said Tim Calkins, a clinical professor of marketing at Kellogg.