The best and worst Super Bowl commercials of 2025, according to experts
The Philadelphia Eagles won the championship in Super Bowl 59 Sunday, but there are several winners and many losers in the star-studded advertising lineup that aired during the broadcast. Experts say the best Super Bowl Lix ads convey a strong message through humor or drama, while the worst ads fascinate some viewers.
Super Bowl advertisers have many production lines and several advertising spaces Sale a record $8 million Even more than 8 million US dollars for 30 seconds. Last year, a 30 second Priced at about $7 million. Advertisers also spend millions of dollars to create ads, often hiring well-known actors or celebrities to appear in their attractions.
Scoring Super Bowl ads can reward companies with new customers and stronger brand image, but notification ads can ruin the business’s marketing message and even shut down consumers. Northwestern University’s Kellogg Management of School School of Exultun Callog tim Calkins said that most ads were in development in the U.S. presidential election campaign last fall, so it’s more important to avoid controversy. .
The final advertising crop has many simple humor, nostalgia and a few creative risks, he said. But even this method can backfire.
“This is a challenge this year. Everyone wants to be safe, but you want to be fun, too,” Calkins said. “Security ads are not ads you notice or remember.”
Northwest marketing professor Derek Rucker said this year’s ads included some goals conceded, and he ran the Kellogg ad reviews with Calkins.
Worst Super Bowl Advertisement: Coffee Companion
Kellogg’s ad review found that one of the worst ads this year was coffee companion. There are two men sitting on the sofa in this place when one of them puts the cold foam of the coffee companion on his drink. Then his tongue jumped out of his mouth, dancing with music and fireworks.
“The brand showed off dancing tongues, which included jumping out of a person’s mouth,” Rucker told CBS MoneyWatch in an email.
He said the place distracted people and therefore the brand’s information was lost.
The Worst Super Bowl Advertisement: Toube
Another worst ad that was grouped in the year was Tubi ads, Rucker said. For the Tubi streaming service, the location features a person with fleshly appendages whose main character is born from a cowboy-shaped head. Advertising is “old-fashioned nightmare fuel”, according to Collider.
Worst Super Bowl Advertisement: chatgpt
Chatgpt’s ads are also low-rated ads, according to Northwest’s advertising team. Its position shows the evolution of human technology through black and white pixelated images, but the business school gives it a poor mark because it doesn’t show anything new to the audience. The ad aired $14 million in the first half of the year. according to to technical publication.
“Given the amount of money invested on site, listeners do have very little new information about chatgpt,” Ruke said. “It’s almost like it’s simply showing the party doesn’t know what to do.”
Best Super Bowl Advertisement: Michelob Ultra
This scene is actors Willem Dafoe and Catherine O’Hara as they can beat young players with the shaky Michelbe Superb, who can beat them in the pickle. “Play as your super?” O’Hara asked at the end of the ad.
“Willem Dafoe and Catherine O’Hara appeared together to show off their hustle and bustle,” Ruke said.
Best Super Bowl Advertisement: Google
Google Advertising prepares for a job interview with Dad, who turned to Google’s Gemini AI app to help him describe the most challenging job he’s been through – Dad.
“Google once again impressed our group with a position that showed off the phone’s capabilities and added its own emotional twists,” Rucker said.
Super Bowl 59 ads full rating
Here is a complete list of the Kellogg group’s Super Bowl commercial ratings that rate the marketing effectiveness of advertising.
A Super Bowl Advertising
- Breast cancer awareness
- Michelob Ultra
- Google Pixel 9
- Nike
- T-Mobile
- place
- Hellman’s
- Instacart
- Liquid death
Super Bowl Advertising
- NFL
- Pigeon
- Turbotax
- Pop music
- booking.com
- Pfizer
- Duracell
- Reese’s
- Stella Artois
- Little Caesar
- Liss
- Angel Soft
- Doritos
- bookworm
- Uber eats
- Mountain dew
C-Class Super Bowl Advertising
- Disney+
- Memory
- Bud lamp
- jeep
- homes.com
- meta/ray-naly
- He and hers
- Baiwei
- Coors Light
- ramp.com
- Haagen-dazs
- Bosch
- Bring it
- Tacos
- MSC Cruises
- Godaddy
- Tolerate all hatred
- nerdwallet
- d
- Pringers
- New York University Healthcare
- cycle
- agent
- Weathertech
Super Bowl Advertising
- Red Bull
- doordash
- Fanduel
- He got us
- Hexadecimal cookware
- chatgpt
- Rockets mortgage
- totinos pizza roll
- Coffee companion
- pipeline
- Square
Contributed to this report.
