Super Bowl 2025 live updates on Chiefs vs. Eagles showdown
If the Chiefs win the game on Sunday and make history with a third consecutive Super Bowl title, the biggest winner will not be in the game.
NBA coaching legend and current Miami Heat president Pat Riley happens to own the trademark of the term “three games.” In 1988, he locked this term legally when he served as the head coach of the Showtime Los Angeles Lakers.
“The vision here is impressive because obviously, ‘Threepeat’ has become a valuable term,” said Alexandra Roberts, a professor at Northeastern University’s Law School.
Roberts explains that Riley’s trademark even includes various spellings.
“He has registered every different iteration of the term,” Roberts said.
So if a team of Americans gets rare air and wins three titles in a row, they may have to pay Riley to use a “three-game winning streak” on championship merchandise, from hats to shirts.
“I know he’s been granted a few licenses for $300,000 in the past few times, $600,000. In the 2025 time, we’ve got millions of people.”
Earlier this week, CBS News asked Chiefs owner Clark Hunt if he would pay for the “three tops” on the merchandise.
Hunter replied: “Our task was very difficult on Sunday. “If we were lucky enough to win the game, we would be worried about trademark issues. ”
Reilly himself never made a three-pointer as a coach or executive. Since he offered trademarks this semester, only a few American professional teams have achieved success, including the New York Yankees of Major League Baseball, the Chicago Bulls and Los Angeles Lakers in the NBA and the Houston Comets in the WNBA.
