New Orleans, Louisiana – February 3: An event held at Super Bowl Lix at the Caesar Super Balloon in New Orleans, Louisiana on February 3, 2025 Detailed view of the drinks koozies seen in. (Photo by Jonathan Bachman/Getty Images)
Jonathan Bachman | Getty Images Sport | Getty Images
Advertisers Bombardment During Super Bowl 59, a place was as high as $8 million. Advertising executives still think the price is worth it and think it is their huge significance.
The NFL Championship Game between the Philadelphia Eagles and the Kansas City Chiefs will air this year Fox Corp. Broadcasting Network and Fox’s Free ribbons Pictureby. At the same time this year, this is probably the biggest audience to watch live TV.
“Scale and popularity factors are still hit,” said Amy Leifer, chief advertising sales officer of DirectV. “Where can you get 100 million viewers, especially in this fragmented landscape… there is almost no place to buy this,” said Amy Leifer, Chief Advertising Sales Officer. Type of scale.”
Last year, more than 123 million people were transferred to the Super Bowl. WPP’s media investment group GroupM said the 2024 game is estimated to have in-game advertising revenue of about $550 million.
Although advertisers spend more on digital, social media and streaming platforms, traditional TV is still considered the most “effective” form of advertising, meaning it will watch immediately for the brand’s audience and have the greatest impact on the brand. and results.
The advertising market for traditional TV shows has slowed down with cable bundles bleed customer. Still, media companies that have the right to live sports as well as news and other live shows (such as awards ceremony) can deduct greater advertising revenue than peers without sports.
While the advertising market is stabilizing after a slowdown, networks and streaming with movement will surely The fare is better More than this year.
Exercise has take over Each spring, media companies promote conversations in pre-speaking speeches to advertisers. CNBC previously reported that Fox sold most of its ad list to this year’s Super Bowl in the early stages of last spring.
Advertising company Edo says the Super Bowl works about three times as effective as advertisers’ average prime time programming. The data company said that last year’s NFL’s big games were 224% more efficient than average prime time programming.
Edo compared the audience and engagement that came with Super Bowl to the fact that advertisers bought hundreds of attractions during prime time. According to last year’s Super Bowl audience, in the big game, Edo equated an ad with about 450 ads in prime time programming, in terms of audience interaction.
“It’s a fair, reasonable price based on our data, and it’s one of the most stable performers over time,” said Edo CEO Kevin Krim. “And, according to our data, prices can go up. But it’s important that how brands execute a ton on their creative ideas is important.”
For example, when a brand launches a new product in a Super Bowl ad, consumers will interact with the brand through online searches or app access, even after the Super Bowl ad is first aired. He noted three recent brand launches during Super Bowl ads – automaker Kia launched the EV6 in 2022, Reese announced its large caramel cup and Popeye promoted its new wings in 2024 – which led to every brand’s Participate, and the advertisement will be broadcast thereafter.
Popeyes fast food chain restaurants were seen on a street in Washington, DC on August 30, 2019
Eric Baradat | AFP | Getty Images
Even local ads sold at lower costs than national ads, and only displayed in some markets, experience the Super Bowl lift. Zeam is a hyper-local streaming platform that aired a starring live last year by actor John Stamos.
Zeam Media CEO Jack Perry said the app has “millions of downloads” in ads.
“It’s good enough for us, and it’s not cheap for us to buy these available attractions. There are very limited local attractions during the game,” Perry said.
Zeam will run another ad with Stamos this year.
Andre Banks, founder and CEO of advertising data company Newworld, said that the location of ads in games is sometimes as specific as the time for a certain quarter of displaying ads, and the ad data company Newworld’s statement is also OK. Make a difference.
“If a brand wants to drive high-impact results, they must align their attractions with when their target audience is most engaged, rather than getting a higher ratings location,” Banks said.
He noticed a portion of the annual Super Bowl audience tuned specifically for the halftime show, this year’s rapper Kendrick Lamar, then disappeared once in a flash.
Banks also noted that social media played a big role during the Super Bowl, with viewers turning to different tech platforms during the game. He said social media should also be the key to advertisers during the Super Bowl.
Banks added: “With so many viewers scrolling on social channels during the game, brands also have a great opportunity to optimize second screen engagement.”
Advertising spending far exceeds traditional TV on technical and social media platforms. GroupM estimates that “pure digital” advertising revenue (excluding digital expansions from media companies like streaming) will grow 10% globally to $813.3 billion in 2025. By comparison, television advertising spending is expected to grow nearly 2% to $169.1 billion. Media companies even recently Come together Launch an advertising platform with the goal of regaining the sharing from tech players.
Some say brands focus on spending a lot of money on the Super Bowl, and traditional TV is the idea that the most effective form of advertising in the past.
Shoshana Winter said: “I don’t necessarily think that when someone says it’s still the most effective, that’s it. I think what people are talking about is the only place left, there’s a very large, captured radio audience watching ”, CEO of performance marketing agency Connege. “When it comes to this, we are determined to persevere.”
