South African Businesses To Benefit From New Google Performance Max Upgrades
Google will use a new set of Performance Max (PMAX) features to start in 2025, so that South Africa advertisers have higher control, transparency and improvement results. These updates are based on the momentum of 2024, enabling companies to use the entire power of channels in Google AI and a single advertising series.
Google Advertising is increasing advertising series controls and AI steering to make advertisers more accurate and powerful. A key update is the launch of the negative keywords of the advertising series. This is a highly required function that can control the use of brand’s applicability and exclusion.
In addition, new customers with a high -value model to obtain the goal so that advertising customers can use customers to match designated high -value customers. This enables Google AI to give priority to users who may maximize life value, and the advertising series -level reports provide insights on new and high -value customers. At present, the detailed control of brand exclusion of search and shopping advertisements can now provide tailor -made strategies for each advertising format.
Further enhanced functions include the “URL containing” rules for product preparations. These rules are based on the extension of specific page categories in the website. It can now be used for the maximum performance advertising series. The current two functions of Beta are population statistics excluding, allowing eliminating specific age sections and equipment positioning, so as to customize computers, mobile or tablet traffic. Advertisers who are interested in Beta programs participating in population statistics and equipment positioning should support contact with its Google ADS account team or Google ADS.
“We are keenly aware of the changing business structure, and recognize the tools that the company is eager to put them directly on the driver’s seat, and also provides a deeper, more feasible view and optimization report. In short, the new and improved PMAX provides more control and better reports to help advertisers and corporates guide AI to work better.
Google’s enhanced advertising series control and AI steering brought deeper search reports and insights. The search theme allows advertisers to designate related search and queries, and officially launched improvements. These enhanced functions include “search for the source of the term” to determine whether the query is derived from the non -key positioning or additional search theme of the Performance Max, and the “Search Topic Useful Index” to evaluate the search theme provided on the driver incremental traffic traffic Effectiveness. In addition, the improved asset group report allows the performance of the asset group according to the equipment, time and other dimensions to achieve more detailed analysis.
These updates can also provide people and faces with richer and more attractive lifestyle images. Now, the use of AI images prompted by text prompts can now be provided with the largest performance and need GEN, Display and APP advertising series, so as to create images containing adults and faces. Strict guardrails can prevent inappropriate content, and the generated images will be marked with synthid. In addition, the platform provides asset knowledge suggestions to improve image efficiency and image suggestions generated by AI to simplify the creation of assets.
These new features were initially launched at the end of 2020 and officially launched to all advertisers at the end of 2021, which will enable companies to use a single advertising series such as cross -Youtube and Search, so that enterprises can optimize their goals and advertising positions. In the end, this allows a wider range of coverage and optimization performance to ensure that specific advertising goals are achieved.
For more information about the new updated PMAX, please visit the new blog post from Tal Akabas, product management director of Google ADS hereEssence
