Apple Says It’s Seeing More iPhone Upgrades Than Ever With Apple Intelligence Rollout
Key points
- CEO Tim Cook said at the company’s revenue conference on Thursday that in the first quarter of Apple in Apple in the first quarter of Apple, the iPhone upgrade was more than any previous period.
- Cook said that this milestone was achieved as Apple expanded its AI function. The sales of iPhone 16 performed better in the available Apple intelligence market.
- Apple Intelligence has not been provided in China, and Apple’s revenue has decreased by 11 % year -on -year.
During Apple, more iPhone upgrades (AAPL. First quarter of finance More than any previous period Tim Cook, CEO Tim Cook Said on Thursday on the company’s income call.
Cook said that this milestone was reached during the iPhone 16 lineup launched in September. It surpassed the performance of the iPhone 15 within a few months after September 2023.
Customers are upgrading, partly to visit Apple Intelligence, the company’s kit AI Cook said the tools available on the iPhone 15 and iPhone 16 models, and added that the sales of iPhone 16 are more powerful in the available Apple Smart market compared with the market that has not been launched.
This may indicate that there is a chance to grow in markets such as China, because of regulatory obstacles, Apple intelligence still cannot be obtained. Apple’s first quarter revenue decreased 11 % year -on -year, because Chinese smartphone manufacturers such as vivo and Huawei Get market shareEssence In general, Apple’s iPhone sales fell less than 1 % year -on -year to $ 69.14 billion.
The company said that in April, apple intelligence will be provided in other languages, including France, German, Italian, Portuguese, Spanish, Japanese, Korean, simplified Chinese and localized English, and provided in Singapore and India. Cook said Apple also hopes to launch new AI features in the future, including “more capable Siri”.
Cook said that with the growth of the company’s iPhone 15 and iPhone 16, he hoped that Apple intelligence would “become the mainstream.”
He said: “I know from my personal experience that once you start using the functions that you can’t imagine and no longer use them.”