What the New Netflix Price Hike Means for Your Subscription
Netflix The subscription price was raised again.
Customers living in the United States, Canada, Argentina and Portugal will pay more to watch Netflix, the media giant said ahead of its fourth-quarter earnings call on Tuesday. in a Letter to shareholdersThe streamer said it would increase prices starting on January 28, citing its growing programming content and investments in service improvements as factors behind the decision. company last Price increase in October 2023.
In addition, the anchor also added New additional membership options This is ad-based, so if you choose to share your account with someone outside your household, they can pay $7 per month to have ads played. Additional ad-free memberships still cost $8 per month.
“As we continue to invest in programming and provide more value to our members, we will occasionally ask members to pay a little more so that we can reinvest to further improve Netflix. To that end, we are adjusting prices for most members today Plans for the United States, Canada, Portugal and Argentina (which were incorporated into the 2025 guidance we provided in October 2024),” the letter reads.
Read more: Tired of rising prices? How to cancel a Netflix subscription
What to expect with your next bill
For US subscribers, the ad-based plan now costs $8 per month, the first increase since launching in 2022. Its standard plan increases from $15.50 per month to $18 per month, while the premium subscription goes up to $25 per month, an increase of $2. Its optional additional membership fee remains unchanged at $8 per month. The pricing is effective immediately for new customers, and existing subscribers will see it during their next billing cycle.
It is one of the first major streamers to implement price increases in 2025. Discovery Plus recently announced a price increase, but the move comes after competitors such as Peacock and Paramount Plus announced price increases last year, raising their basic plans to $8 per month. Following this trend, Disney increased rates for Disney Plus, Hulu, and ESPN Plus in October 2024. However, eligible customers can also seek out bundles to save money on Netflix and other services. Comcast StreamSaver Xfinity subscribers can access Netflix, Peacock and Apple TV Plus for just $15 per month. choose plate and Verizon Customers can also sign up for Netflix bundles.
The streaming service offers TV series, movies, games and live programming, including a deal to broadcast WWE matches in 2025, one example of its multi-pronged expansion into live sports. While viewers with a standard ad-supported subscription can watch live events on the platform, it should be noted that some on-demand content is locked behind a paywall. Customers must upgrade to watch Netflix’s full catalog.
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