Netflix Likes Streaming Live Events—But It Isn’t Chasing Full-Season Rights | Global News Avenue

Netflix’s employees are sports fans, but don’t expect the company to fight to own full-season rights to a league.

The streaming giant’s executives Tuesday night Report quarterly results and the new prospects of Netflix (NFLX) stocks rose today, citing quotes such as Jake Paul vs Mike Tyson fight The Christmas Day NFL game was a key reason why its fourth-quarter content “exceeded even our high expectations.”

Live programming is also listed as one of the top priorities for the year ahead.

“We are not focused on acquiring rights to major regular season sports events,” the company said, noting its interests in sports and comedy. “Instead, our live strategy is to deliver can’t-miss special event programming…While our live programming may only represent a small portion of our total viewing time and content dollars, we believe the event nature will drive significant value to us for our members and our businesses.”

Companies fight for valuable live sports rights

Sports remains a battleground in video, with channels come and go and companies fighting for the rights to the content they see Because it is particularly valuable.

Antenna listed some of the top events last year that were thought to help streaming organizations acquire new members, with Paul-Tyson listed as one of the events that attracted more than 1 million registered members.

During a conference call on Tuesday, Netflix executives tried to downplay the idea that sports has a huge impact on subscriptions. “Our estimates of subscriber additions driven by (boxing matches, NFL games and the Squidward series) combined only accounted for 5% of our subscription growth in the quarter,” co-CEO Greg Peters said on the call. A fraction of the total number of users” provided by AlphaSense.

Executives said the events were successful, but “that doesn’t change the fundamental economics of full-season major league sports that are extremely challenging,” co-CEO Ted Sarandos said on a conference call. “Right now, we believe the live events business is where we really want to be and sports is a very important part of that, but it’s also part of the expansion.”