Love Mix ‘n’ Match Soda Dispensers? Get Ready to Scramble Your Condiments, Too
Main points
- Some food vendors are now deploying Heinz Remix, one of the first machines to allow diners to customize condiments.
- The machine can create up to 200 sauces using four bases and four flavor enhancers.
- The company hopes to see how Heinz Remix is received in about 15 locations before launching a larger rollout.
This humble fast-food condiment may soon be taking on a more savory role.
Sauce, which has long been pushed to the fringes of burger joints and usually found in a vat with a pump handle or in a box behind the register, may soon be showing up in a futuristic dispenser near you .
Some food suppliers are now deploying Heinz Remix, one of the first machines to allow diners to customize their condiments using 200 different sauce blends.
According to Kraft Heinz Foods, Heinz Remix will soon be available in 15 locations, including some BurgerFi restaurants in Florida and the University of Florida Jacksonville Jaguars Stadium (Hack). Zach Vineyard, the company’s senior brand manager, said the company wants to test how the machines perform at these outposts before launching a larger commercial rollout.
This dispenser is from Coca-Cola (yes) Freestyle machine that allows people to mix a variety of soda and juice drinks. As for condiments, customers can choose from four bases on a digital screen: BBQ, ketchup, mayonnaise and ranch, then add one or two flavor enhancers to the sauce; and add a The plastic container goes into the belly of the machine.
The Heinz Remix purrs, flashes a red light, and releases a stream of sauce into the container as it spins. This movement is designed to ensure that all flavors are evenly distributed.
The tool limits the intensity of the second blend so the sauce isn’t overwhelmed with concentrated flavor enhancers, Wineyard says. Kraft Heinz Foods is stocking its machines with jalapeño, buffalo, smoked jalapeño and roasted garlic relishes at this week’s retail expo, but more blends are on the way, he said.
“This will give you completely customized sauces that you want,” Wineyard said. “If you just want ketchup, that’s great — totally understand that. If you want to spice up the ketchup a little bit, it gives you the opportunity to do that.”
In addition to attracting adventurous diners, the machines reduce waste and minimize restaurant clutter, Wineyard said. Remix can also collect data on consumer preferences, he said, and may eventually be able to identify local favorites and serve them to diners.
“We do have this pipeline dream of: ‘Hey, let’s make machines smart,'” Vineyard said. “That’s something further away.”