What Is RedNote? Why This Social App Has Knocked TikTok Down the Download Charts | Global News Avenue

The App Store’s social media fortunes rose and fell this week.

As a potential ban on TikTok in the United States looms, millions of Americans have downloaded Chinese social networking app Xiaohongshu. By late Friday, the app, also known as RedNote, was ahead of Apple (AAPL) App Store List of the most downloaded free iPhone apps in the United States Other well-known social media apps include Meta’s (Mehta) Facebook and TikTok were squeezed out of the top five. RedNote also tops Alphabet’s free rankings (Google) Google Play Store.

Supreme Court on Friday uphold the law TikTok parent company ByteDance is being asked to sell the platform or face closure. Elected officials see the measure as a way to reduce the national security risks posed by a Chinese-owned company that owns the data of about 170 million U.S. users of the app. American group May be fined Provide service or support to TikTok as soon as Sunday.

However, enforcement will likely fall to Donald Trump, who is scheduled to be sworn in as president on Monday. Trump said on Friday that he had discussed TikTok with Chinese President Xi Jinping and needed time to review the situation. (Morgan Stanley said that if the ban remains in effect, some U.S. Businesses can benefit.)

“Little Red Book” becomes all the rage in America

Meanwhile, many Americans are flocking to Xiaohongshu, which means “little red book” or “red note” and has traditionally been marketed to Mandarin speakers. RedNote displays videos in infinite scroll (just like TikTok) and has a dedicated shopping section.

Although some of RedNote’s navigation features are in English, other text is still in Mandarin. (Number of Americans learning Mandarin through DuoLingo(go through) has been booming lately, the app said on X this week.) RedNote did not respond investment encyclopedia Request for comment.

RedNote jumped to the top of the Apple Store’s list of top free apps on Monday, joining household names such as Instagram, Threads, TikTok and Facebook, according to market intelligence firm Sensor Tower. Sensor Tower said millions of people had joined RedNote in the five days through Thursday, with downloads of the app in the United States reaching 10 times the recent average.

Sensor Tower said other video apps like Flip and Clapper, as well as Instagram, also saw strong growth in the five days through Thursday, while Threads saw a slight decline in downloads.

The number of daily RedNote users in the United States reached 13.3 million on Monday, accounting for almost 15% of TikTok’s domestic traffic, according to data from Sametimeweb, a network traffic analysis organization.

As of Friday afternoon, TikTok, Facebook and Instagram were no longer among the top five free iPhone apps in the United States, according to Apple Store data. RedNote maintains its lead, and other video-centric apps have moved into the top five, including Lemon8 and Clapper. (The last two apps also follow RedNote in the Android store.)

Meanwhile, another app remains in the top 10 on both stores: TikTok.