Is the ‘Enron Egg’ At-Home Nuclear Reactor More Than A Funny Fake?
Do I have a deal for you? You can enjoy the future of energy production from the comfort of your own home. Meet The Egg, Enron’s home nuclear reactor that the American energy community trusted. If you buy The Egg, I’ll also build a bridge in Brooklyn for free.
None of this is true, but Enron Now directed to a website detailing “The Egg,” a fictional product positioned as an “energy revolution.” It is an egg-shaped tabletop unit with a heat-resistant casing, heavy-duty water pump, monitoring system and uranium-zirconium hydride reactor. There’s even a product demonstration video that perfectly mimics the actual technology launch.
Fake eggs, really safe?
The eggs may be fake, but the Enron name is alive and well and may be part of a larger marketing campaign.
Enron was responsible for the infamous corporate scandal. The energy giant filed for bankruptcy in 2001, marking its rise to fame. CNET reports It was noted at the time that Enron was “one of the most successful companies in the world” and its collapse was “one of the most dramatic corporate flameouts in history.”
Enron’s historic failure makes the “egg” and its promise of energy independence for homeowners all the more humorous. The product is said to launch on January 6, as social media.
The website doesn’t list a price for The Egg, but says it’s significantly less expensive than traditional energy systems, which cost $19,000 to $50,000. There is no option to buy now, but you can subscribe to the newsletter. The company has been releasing updates to continue the idea of ​​The Egg as a real product. An online store filled with shirts and related merchandise bearing the Enron logo is actually up and running.
Enron filings
Connor Gaydos, one of the driving forces behind the “Birds Are Not Real” parody movement, is the CEO of the new Enron Corporation.
The Egg appears to be part parody and part art project, but there may be something else churning beneath the surface.
Enron’s Delaware articles of incorporation list Connor Gaydos as Enron’s CEO, Enron news representative Will Chabot of Stu Loeser & Co. told CNET shared this information. Gaydos is the co-author of a book about the Birds Aren’t Real movement. Designed as conspiracy theory parody. “Birds Are Not Real” proposes the idea that birds are government spy drones.
According to documents shared by Chabot, Enron was also incorporated in Texas in late December 2024 as Enron Energy Texas LLC. The company then applied to become a retail electricity provider in the state. The document lists Gregory Forero — co-founder and CEO human genome project storage – Serves as Vice President of an LLC. HGP Storage is a Texas-based energy storage company. HGP managing partner Evan Caron is also listed as vice president. That means real energy industry professionals had a stake in what Enron was doing.
The egg could be a harbinger of more to come – a joke that grabs attention and gains publicity before more serious business is launched. We’ll have to see what happens. The only thing for sure is that you can’t order a mini nuclear reactor for your coffee table.
