Apple iPhone Sales Fall 5% in Q4 as Global Market Share Slips | Global News Avenue

Apple’s (AAPLAccording to Counterpoint Research, iPhone sales fell by 5% in the fourth quarter of last year, and the global smartphone market share fell by 1 percentage point to 18%.

Bloomberg A decline in fourth-quarter results was earlier reported, reflecting the U.S. company’s lack of Artificial Intelligence (AI) A spokesman for the research firm confirmed the figure.

Apple’s global smartphone sales fell 2% year over year, while the overall market grew 4%, as the iPhone 16 series “received a mixed response, in part due to the lack of Apple Intelligence availability at launch.” Counterpoint.

However, Counterpoint analyst Ivan Lam said Apple’s quality products are winning fans.

“iPhone sales are down, but consumers are switching to Apple’s ultra-premium products, which is helping to offset some of the sales decline,” Lam said. “In markets such as China, we are seeing sales share of Pro series devices continue to expand. ”

Samsung market share also declines; Xiaomi gains

Samsung’s global market share also fell from 20% to 19%, although Counterpoint noted strong demand for its S24 series, “the first phones positioned as artificial intelligence devices.” Chinese company Xiaomi’s market share increased from 13% to 14%.

Apple shares fell 1% in premarket trading, but have gained more than 25% in the past year.