Antonio Filosa, Stellantis North America COO and Jeep CEO, speaks during a Stellantis press conference at the Automobility LA 2024 auto show at the Convention Center in Los Angeles, California, on November 21, 2024.
Etienne Laurent | AFP | Getty Images
Detroit – Stellar The U.S.’s top priority this year is to expand its retail market share after several years of declining sales in its largest and most important market.
Antonio Filosa, who has led the troubled automaker’s North American operations since October, said Stellantis is targeting a revamped U.S.-focused leadership team. , to increase U.S. retail sales and market share this year by improving relationships with dealers, including offering additional incentives. and launch new products.
“That’s obviously what we need to do,” Filosa said Friday during a media roundtable at the Detroit auto show. “U.S. retail market share is our top priority.”
Stellantis’ U.S. sales, both retail and fleet, have declined every year since 2018. That includes sales from Fiat Chrysler, which merged with French automaker PSA Group in 2021 to form Stellantis.
The company’s overall U.S. market share fell from 12.6% in 2019 to 9.6% in 2023. According to annual public filings.
Prior to the merger, under former CEO Carlos Tavares, the company Relentless focus on profits exceed market share. Previous sources told CNBC Tavares’s emphasis on cost-cutting, his goal of achieving double-digit profit margins under his “Dare Forward 2030” business plan, and his reluctance, if not unwillingness, to listen to U.S. executives about the U.S. market have led to The company’s current predicament. situation and ultimately Tavares’ Departed last month.
Filosa acknowledged on Friday that the company had made “many mistakes” in recent years. He said the company had overlooked the importance of the North American market, particularly the U.S.
Filosa said Stellantis could make more changes to its U.S. operations depending on potential regulations from the incoming Trump administration, which has threatened changes to all-electric vehicle incentives and tariffs in Canada and Mexico – Stellantis relies on these two countries to import cars.
“Obviously, we’re looking at various scenarios,” Filosa said. She added that it could mean more jobs in the U.S., “but, yes, we need to wait for his decision, with Mr. Trump and his Once the government makes a decision, we will take appropriate action.”
