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Dutch Bros Drinks Aim for Nostalgia
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Main points
- West Coast-based coffee chain Dutch Bros has launched two new beverages as it expands its presence in the breakfast market.
- Dutch Bros’ new Cinnamon Swirl and Marshmallow Dream drinks are designed to remind customers of the cereal they ate when they were kids.
- The drinks are now available in all Dutch Bros’ 950-plus stores.
Dutch Brothers (brother) shares hit their highest level since March 2022 as the drive-thru coffee retailer launched two new beverages as it expands its presence in the breakfast market.
The West Coast-based chain said it currently offers two cereal beverages in its more than 950 stores: Cinnamon Swirl and Marshmallow Dream.
Cinnamon Swirls and Marshmallow Dreams are both made with flavored milk and come with matching toppings.
“Carefree morning watching cartoons”
Chief Marketing Officer Tana Davila explained that the drinks evoke fond childhood memories for customers, taking them “back to those nostalgic, carefree mornings watching cartoons.” Their marketing slogan is “Tastes like the bottom of a bowl!”
The company notes that these drinks allow you to “ditch the bowl and drink breakfast all day long.”
Dutch Bros currently sells items such as Lemon Poppy Seed Muffin Tops and Granola Bars as “delicious treats to pair with drinks.”
Shares in Dutch Bros were up 1% on Friday morning and have risen more than 80% in the past year.
trading view
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