Microsoft’s Copilot AI Assistant Is Pushing Up Prices for Some 365 Users
Microsoft’s efforts to monetize its massive investments in generative artificial intelligence are now catching up with consumers.
as According to the Wall Street JournalPrices for the company’s 365 service are rising in Australia and parts of Asia thanks to the addition of the company’s Copilot AI assistant.
Charging co-pilots is nothing new. The company has requested Enterprises pay $30 per user per month. But now Copilot is a feature in some versions of the Microsoft 365 service, which includes popular applications like Word, PowerPoint, Teams, and Excel. AI assistant, Powered by technology from ChatGPT maker OpenAIMicrosoft has invested approximately US$14 billion in Integrate with these applications. Microsoft also competes with other companies such as Apple, Google and Anthropic, which have their own versions of fast-growing artificial intelligence software.
Even though it uses technologies like ChatGPT 4, Copilot is still considered also as a competitor.
According to the Wall Street Journal, the Copilot chatbot app has been downloaded 37 million times, far behind ChatGPT, which had 433 million downloads between May 2023 and mid-December 2024.
Co-pilot’s comments as standalone software Mixed The company also faces a public relations challenge for a Copilot AI feature called Recall, which has Raises privacy and security concerns. However, Recall is not a 365 feature; This is a feature of Windows 11 Copilot that also relies on artificial intelligence technology.
In Australia, the monthly price of 365 has increased from AU$11 to AU$16, an increase of 45%. In the US, Microsoft enterprise customers can expect a 5% increase in 365 Copilot costs starting from april.
Microsoft did not immediately respond to an email inquiry about the 365 price increase.
