US Holiday Retail Spending Up Almost 5% as Online Sales Soar, Visa Says
Main points
- A study by Visa showed that total U.S. holiday retail sales increased 4.8% compared with last year.
- People still prefer to shop in person, with Visa reporting that 77% of total holiday retail spending occurred in physical stores.
- But online shopping is growing faster than in-store spending, suggesting a particularly strong sales season for e-commerce, Visa said.
Cash registers, both physical and virtual, are buzzing this holiday season.
Visa data shows that in the seven weeks from November 1, Americans spent 4.8% more than last year (V) was released on Monday. The increases were seen for all forms of payment, including cash and checks, and are not adjusted for inflation.
While a high percentage of consumers shop in stores (Visa says 77% of total payments are made in stores), online spending is growing faster.
“This holiday shopping season, we’re seeing growing consumer confidence as people seek out in-store experiences and go online to buy gifts and celebrate the holidays with friends and family,” said Wayne Best, chief economist at Visa. ”
Visa says online spending to grow 7.1% from 2023
other retail analyst It also highlighted the surge in digital shopping, arguing that e-commerce accounted for the majority of holiday spending growth. Visa said online spending increased 7.1% year-on-year, while in-store spending increased 4.1%.
Visa said sales of clothing and accessories (5.0%), building materials (4.7%) and electronic products (4.2%) increased significantly.
“This spending increase demonstrates the resilience of consumers and retailers and the overall strength of the economy,” Best said.
expert Consensus forecast for growth of 3% Seasonal spending this year from 2023 levels National Retail Federation (NRF) Total holiday spending is expected to rise 2.5% to 3.5% in November and December, to $979.5 billion to $989 billion.