US Adults Are Willing to Spend Nearly $1000 a Year to Achieve a Good Night’s Sleep, CNET Survey Finds
Main findings
- 42% of U.S. adults During the holidays, we face sleep issues, which illustrates the seasonal impact on sleep patterns. Notably, the holidays significantly impact the sleep quality of more than half of Gen Z and Millennials.
- The average American adult is willing to spend $78 per month (nearly $1,000 per year) to improve their sleep quality.
- Six in 10 people would consider investing in a better sleeping environment. More specifically, 46% of people are willing to invest in a better mattress or bedding.
- More than half of U.S. adults (56%) currently use some method to cope with sleep-related challenges. in, 21% take supplements Such as melatonin, valerian root and magnesium.
- One in four (22%) U.S. adults currently use sleep technology (sleep headphones, wearables, AI chatbots, sleep apps) to manage sleep-related challenges.
When we think of the holidays, we usually think of twinkling lights, hot cocoa, and families gathering together to share smiles and memories. During the holidays, everything isn’t always merry, especially when it comes to sleep. A recent CNET survey found that approximately 42% of U.S. adults face sleep-related issues during the holidays, highlighting the impact seasonality has on our sleep. Gen Z and Millennials have the hardest time getting quality sleep during the holidays, with more than 50% of each generation reporting sleep problems.
The true cost of a good night’s sleep in America
it’s no secret sleep products Often comes with a hefty price tag. Whether it’s beautiful sheets, silky eye mask or a meditation appProducts developed to help you get a good night’s sleep don’t come cheap.
Let’s see how much it costs the average person. one budget mattress It will probably cost you $250 to $1,000, bedding for a queen size mattress The average cost is $150 (sheets and quilts), a simple metal frame is about $100, and a quality pillow Prices range from $50 to $100 ($100 to $200 for two people). That works out to a basic bed costing an average of $1,000. This does not include any tonicaccessories such as eye masks, special pillowcases, sleep subscriptions, or advanced sleep technology like sunrise alarm clock).
Read more: The Best Mattresses for Sleep in 2024
Unless you decide to fund everything, the investment you make in your bed isn’t a monthly expense. You’ll most likely make the upfront investment and won’t have to replace your mattress, pillows, bedding, and frame for years. The initial cost of a good bed can be high, but in the long run Benefits of improving sleep qualitywhich directly affects your mood, productivity, and cognitive function beyond the initial outlay.
6 in 10 Americans are willing to invest in improving their sleep environment
CNET’s survey found that about 6 in 10 U.S. adults are willing to invest in their bed, which includes items like a mattress and bedding. Products Americans are willing to spend on better sleep include supplements (melatonin, magnesium, etc.), subscriptions (like meditation apps) and sleep technology (like alarm clocks and white noise machines). About 20% said they were unwilling to invest money but would rather improve habits that would lead to better sleep.
More than half of Americans use some method to cope with poor sleep
CNET’s survey also revealed the prevalence of using products to solve sleep-related challenges. More than half of U.S. adults (56%) currently use some method to cope with sleep problems. This highlights a collective understanding of the importance of addressing sleep issues and the need to find solutions tailored to individual needs.
The survey revealed a variety of coping mechanisms to address poor sleep—from more natural practices like meditation, relaxation techniques, and establishing bedtime routines, to modern solutions like sleep-enhancing products, supplements, and technology.
Common use of sleep products worth billions
High demand for products that address sleep challenges has contributed significantly to a booming multi-billion dollar industry. according to straits researchThe sleep market will be worth nearly $64 billion by 2023 and is expected to grow 70% ($108 billion) by 2032.
As people become more aware of the importance of adequate sleep and sleep quality, the sleep market Products to promote sleep Continue to expand. Retailers are meeting this need by offering new and improved sleep products and services, such as smart sleep technology, AI, Specialized bedding, sleep tracking device and Innovative supplements.
Americans are willing to prioritize sleep
Americans are willing to make sacrifices to get the quality rest they need. Survey data shows that 63% of American adults are willing to give up something in exchange for a good night’s sleep. This desire to prioritize sleep over other aspects of daily life reveals the importance people place on the importance of rest.
The most common sacrifices found in the survey include:
- Reduce screen time (30%)
- Reduce intake of sweets and snacks (26%)
- Limit coffee consumption (22%)
- Limit drinking or smoking (21%)
- Avoid late night exercise (17%)
Of note are less common sacrifices, including:
- Adjust your sleep schedule by giving up sleeping with: pet (12%), partner (11%) and children (8%)
- Resigned (7%)
- Give up all savings (2%)
Tips for a good night’s sleep this holiday season
Many products on the market may promise to solve your sleep problems, when in fact, having basic good sleep hygiene doesn’t cost much at all. follow these Simple steps to get quality resteven during the busiest holidays.
1. Establish and maintain a consistent sleep schedule: This means going to bed and waking up at the same time every day. Yes, even on weekends. Maintaining a sleep schedule helps regulate your body’s biological clock circadian rhythm.
2. Create a relaxing bedtime routine to help you fall asleep at night. This might look like:
- take a hot bath
- read
- keep a diary
- Listen to soothing music
- Turn off electronic devices at least 30 minutes before bed
3. Create a relaxing sleeping environment: have ideal sleeping environment To ensure you stay asleep once you fall asleep, 65 degrees Fahrenheit is the ideal temperature for optimal sleep.
4. Avoid caffeine at least 4 to 6 hours before bed: Too much caffeine can reduce the amount of melatonin your body produces.
5. Try to avoid large meals at least a few hours before bed: The holidays are often synonymous with family meals. It’s totally okay to indulge in your favorite meals and desserts. Try to take it at least 2 hours before bed.
6. Avoid strenuous activities at least 2 hours before going to bed: It’s best to choose low-impact stretches or Yoga promotes relaxation.
7. Enjoy the morning sunshine as soon as you wake up: get sunshine Once you wake up it has to do with regulating your body’s circadian rhythm.
8. Make sure you have the right mattress for your preferred sleeping position: Side sleepers need a softer mattress to relieve pressure points on their shoulders and hips. Back and stomach sleepers, meanwhile, need firmer mattresses to ensure proper spine alignment.
9. Rub the inside of your wrist for 2 to 3 minutes: Still lying in bed worrying about the holidays? Try rubbing the inside of your wrist for a few minutes. This is the calming trick experts love Catherine Hallsleep psychologist happy bedrecommend.
methodology
CNET commissioned YouGov PLC to conduct the survey. Unless otherwise stated, all data comes from YouGov PLC. The total sample was 1,214 adults. The field survey was conducted on October 21 and 22, 2024. The survey is conducted online. These numbers are weighted and representative of all U.S. adults (18 years and older).
