Infobip Data Reveals Record Cyber Week Communications Interactions
Global communications platform Infobip (www.Infobip.com) reported record-breaking communication interactions during Cyber ​​Week, underscoring the growing importance of conversational experiences. From Friday, November 29, to Monday, December 2, the platform recorded 11.6 billion communication interactions, a 41% increase over last year.
The data highlights the growing preference for conversational experiences, where customers can seamlessly complete their entire journey from browsing to purchasing on a single channel. This year, text messages, emails and WhatsApp combined generated 5.5 billion interactions. Notably, email interactions have increased significantly by 94% compared to 2023.
The data further shows a significant increase in the number of interactions on Saturday, November 30 and Sunday, December 1, with the number of interactions increasing from 3 billion during the same period in 2023 to over 5.1 billion. This trend highlights the growing number of businesses and brands engaging with cost-conscious consumers outside of Black Friday and Cyber ​​Monday.
Ivan Ostojić, chief commercial officer at Infobip, said: “Our data shows consumers are interested in shopping throughout the week and month of November, not just Black Friday or Cyber ​​Monday, with engagement on Saturday and Sunday up 70% this year compared to last year. Additionally , our data shows that Infobip helps businesses and brands successfully complete and facilitate consumer journeys and business transactions.“.
Distributed by APO Group on behalf of Infobip.
About Infobip:
Infobip is a global cloud communications platform that enables businesses to build connected experiences at every stage of the customer journey. Infobip’s omnichannel engagement, identity, user authentication and contact center solutions are accessible through a single platform, helping businesses and partners overcome the complexities of consumer communications to grow their business and increase loyalty. It delivers natively built technology capable of reaching more than 7 billion mobile devices and “things” across six continents, connecting to more than 9,700 connections, more than 800 of which are direct carrier connections. Infobip was founded in 2006 and is led by co-founders and CEOs Silvio Kutić, Roberto Kutić and Izabel Jelenić.
Recent awards include:
• Infobip named No. 1 recognized leader in RCS Business Messaging in Juniper Research’s 2024 RCS Business Messaging Competitor Rankings (November 2024)
• Infobip named a Leader in Gartner® Magic Quadrant™ 2024 Communications Platform as a Service (CPaaS) for the second consecutive year (June 2024)
• Infobip named to Fast Company’s annual list of the world’s most innovative companies (March 2024)
• Infobip named leader in Juniper Research’s CPaaS rankings (March 2024)
• Infobip named No. 1 Communications Platform as a Service (CPaaS) provider in Metrigy’s first-ever MetriRank CPaaS report (December 2023)
• Infobip named leader in Juniper Research’s CCaaS rankings (December 2023)
• Omdia names Infobip a leader for the second consecutive year in its CPaaS Global Report (November 2023)
• Infobip named a Leader in Gartner® Magic Quadrant™ 2023 Communications Platform as a Service (CPaaS) (September 2023)
• Infobip named leader in Juniper Customer Data Platform Rankings report (July 2023)
• Infobip named a Leader in IDC MarketScape: Global Communications Platform as a Service (CPaaS) Vendor Assessment 2023 (May 2023)
