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Brevo (formerly Sendinblue) is the most affordable and Best Email Marketing Platform Available today. Tailored for small and medium-sized businesses, it combines email marketing, automation tools, and CRM capabilities into one easy-to-use platform. With professional-grade templates and powerful automated workflows, it has become a favorite among marketers.
Brevo offers a free plan for beginners and budget-conscious businesses, allowing unlimited contacts and up to 300 emails per day. It also includes SMS and WhatsApp Marketing, which is often not found in basic tools.
However, Brevo also has its drawbacks. Users may experience minor data import issues and find the landing page functionality somewhat limited. This can be frustrating for those looking for a more comprehensive tool. Nonetheless, Brevo’s affordability and user-friendliness make it a strong contender in the market.
Brevo Review: Core Competencies
Brevo offers a suite of features to simplify email marketing and customer relationship management. At its core is a user-friendly email builder that offers over 60 professional templates that can be customized to fit your brand’s look. Users can customize layout, images, and text and increase engagement by using recipients’ names, locations, or other personalization details.
Brevo excels at automation, allowing users to create workflows that respond to triggers such as registrations, purchases, or website visits. This automation simplifies the management of multiple marketing campaigns by handling repetitive tasks and enabling targeted promotion at scale.
A key feature of Brevo is the integration customer relationship management toolsallowing you to directly manage your customer database within the platform. These tools provide detailed insights into user behavior and interaction history, helping you segment your audience and create more targeted marketing campaigns.
In addition to email, Brevo also supports SMS and WhatsApp marketing, enabling interaction with customers across different channels. This multi-channel strategy increases the chances of connecting with customers where they prefer.
Brevo also offers powerful analytics tools to gain insights into marketing performance. Provides basic metrics like email open rates, click-through rates, and bounce rates, as well as heat maps and device-based reports for comprehensive analysis.
While these features can meet most business needs, some users may find the lack of advanced landing page creation to be a drawback, limiting complete campaign management.
Brevo: easy to use
Brevo is often praised for its easy-to-use interface. Signing up is quick and only takes a few minutes. The getting started process includes helpful tips and guidance, perfect for first-time users.
The email editor is very intuitive and features drag-and-drop functionality, making it easy to build email campaigns even if you’re not tech-savvy. Tasks like uploading contact lists or designing email marketing campaigns are fast and efficient.
New users can also access resources such as tutorials, blogs, and webinars that provide step-by-step guidance to maximize the benefits of the platform. However, some users are experiencing occasional lag and tricky data imports, which can ruin an otherwise smooth experience.
Brevo Customer Support
Brevo offers reliable customer support via live chat, email, and a detailed knowledge base. However, hierarchical approaches have received mixed reviews.
Free plan users get basic support, while paid subscribers enjoy faster response times through priority channels. Most users have positive experiences with the support team, but sometimes responses can be slow during busy periods.
The lack of phone support can be another drawback for those who need immediate help. The knowledge base is well organized and full of tutorials, guides, and FAQs – but this may not be enough for every situation.
Brevo Pricing
| plan | free | starter | Business | enterprise |
| price | $0/month | $9-$69/month | $18-$669/month | Custom pricing |
| most suitable | Getting started with email marketing for small businesses and individuals | Growing businesses need basic marketing tools | Marketing managers and e-commerce professionals | Large organizations with specific needs |
| feature | 300 emails per day / Unlimited contacts / Email templates / Drag and drop editor / SMS marketing / Basic personalization / Email support | No daily sending limit / Up to 2,000 contacts / A/B testing / Advanced statistics / Remove Brevo logo | 20,000 emails per month / Marketing Automation / Facebook Ads / Landing Pages / Multi-User Access / Phone Support | Unlimited Contacts/Advanced Integrations/Customized Onboarding/Customized Solutions/Dedicated Support |
| limitation | Daily email limits/basic reporting/contains Brevo branding/limited automation | Exposure restriction restrictions/limited automation capabilities/basic multi-user functionality | Higher cost for small business/add-ons required for some features | Expensive for small organizations/requires long-term commitment |
Brevo uses a flexible pricing model that charges based on emails sent rather than the number of contacts. The free plan costs $0 per month and allows up to 300 emails per day and 100,000 contacts, but includes Brevo branding.
The starter plan starts at $9 per month, offering 5,000 emails per month, with the option to remove branding for an additional fee. In some ways, the entry program didn’t work. After all, if the free plan allows 300 emails per day, if you max it out, you’ll be sending approximately 9,000 emails per month, which is 4,000 more than the paid plan. But with no daily limit (you can send all 5,000 emails in a day if you want) and the ability to add up to 500,000 contacts, you get a greater degree of flexibility with the Starter plan.
The Business plan starts at $18 per month and offers advanced features like A/B testing, reporting, and other automation tools.
For businesses with high volumes of activity or specific needs, the Enterprise program offers custom pricing and custom solutions. Brevo’s pricing scales based on email volume, making it suitable for any size business. It offers good value for small businesses or those new to email marketing, but high-volume senders should evaluate the higher-level costs.
Brevo Review: Verdict
Brevo offers the perfect combination of affordability and functionality. With powerful automation tools, CRM integration, and intuitive design, it can be used by small and medium-sized businesses with ease. Its multi-channel marketing features also give it an edge over its competitors.
However, some drawbacks include limited landing page functionality and occasional lag, which may annoy users looking for a more comprehensive solution. Brevo is ideal for businesses that prioritize email marketing over comprehensive campaign management.
Brevo FAQs
How is Brevo different from other email marketing tools?
Brevo offers competitive pricing and charges based on email volume rather than contact count, making it more cost-effective for businesses with large databases. Its built-in CRM and support for SMS/WhatsApp marketing also sets it apart.
Is Brevo suitable for beginners?
Yes, Brevo is beginner-friendly due to its intuitive interface, robust tutorials, and generous free plan. Its drag-and-drop editor simplifies email creation, and the automation tools are easy to implement even for novices.
Does Brevo support advanced marketing automation?
Absolutely. Brevo’s automation tools allow users to create workflows triggered by various customer actions, such as email opens or website visits. Advanced users can set up custom workflows for deeper personalization.
Is there a free trial?
Brevo offers a free plan instead of a limited-time trial. This free tier supports up to 300 emails per day, giving users the opportunity to explore core features before opting for a paid plan.
Can I use Brevo to create landing pages?
Brevo allows you to create basic landing pages, but it lacks the sophistication and customization options found in dedicated tools like Unbounce or Instapage. This can be a drawback for businesses that rely heavily on their homepage.
