Canon Central and North Africa Collaborates with Al Amel Association to Provide Creative Engagement for Children
- Creative Engagement: Canon’s photography training and creative garden activities provide a space for children with special needs and their caregivers to connect together and explore creative expression.
- Moments of Joy: This program provides families with the tools to capture special moments and cultivate joyful, enriching experiences.
Canon Central and North Africa (Canon-CNA.com), a leader in imaging solutions, is proud to announce its partnership with Al Amel Association, a non-profit organization based in Ben Aknoun Parc, Algeria that provides equine therapy and creative engagement for children and adolescents. This initiative is rooted in community and dedication and focuses on providing children with special needs with creative outlets that stimulate their minds in unique and enriching ways.
In support of Al Amer Society’s mission to help children thrive by providing psychomotor support through exercise, painting and more, Canon holds regular workshops for Society staff and child guardians. These workshops provided them with training in photography and Canon Creative Park activities. In addition, Canon has also opened a creative park and photography studio in Al Amel, providing a dedicated space where guardians can participate in arts and crafts activities with their children and capture the beautiful moments of their children and their families. By equipping them with these skills and creating an engaging environment, Canon aims to empower families to connect, express themselves creatively, and preserve treasured memories together.
Canon Creative Park (https://apo-opa.co/3ByN8g3) is an innovative platform offering a variety of free printable crafts, activities and templates designed to inspire creativity in people of all ages. For children, participating in such activities plays a vital role in developing fine motor skills, enhancing concentration, and nurturing imagination. By introducing these creative pursuits, the program aims to provide a fun, engaging outlet that supports their cognitive and emotional development.
In addition to this, the photography training provided to guardians is also of far-reaching significance. Caring for a child with special needs can be a daunting journey, and empowering these guardians with photography skills provides them with a way to capture their special needs. “Happy moment” while their children participate in different activities. This act of preserving precious memories not only creates lasting connections, but also allows them to celebrate and cherish their child’s growth and happiness in a meaningful way.
Somesh Adukia, General Manager of Canon Central and North Africa shared: “At Canon, we recognize the power of giving and the importance of community in shaping a brighter future, especially for children in need of support. By partnering with Al Amer Society, we are able to expand our impact and Providing opportunities for growth, creativity and self-expression. By empowering guardians with new skills and creating opportunities for meaningful engagement, we aim to build a network of encouragement that improves the lives of these young people and helps them feel valued and supported through photography. Through initiatives such as training and creative garden activities, we enable families to capture and cherish “Happy moment” Cultivate bonds that bring lasting happiness and inspiration. “
“Canon’s commitment to supporting and empowering local communities reflects its symbiotic corporate philosophy, which emphasizes living and working in harmony for the common good. This approach exemplifies Canon’s investment in people and reflects its positive contribution to society. A broader vision of contribution, rooted in a deep belief in collective progress and inclusivity.”
Earlier this year, Canon’s management team, accompanied by employees from its in-country team in Algeria, visited the association’s facilities and conducted a heartwarming coloring activity with the children. The event brought lots of joy and inspired creativity, embodying the company’s mission of bringing people together through technology and community engagement.
Mariama Benoufella, President of the Al Amel Association, mentioned: “Partnering with Canon Central and North Africa allows us to provide a richer experience for the children entrusted to our care. The company’s expertise and support allow us to capture the moments that really matter. Together we are Building a supportive community that nurtures young lives and creates brighter futures.”
The partnership is a continuation of Canon’s wider efforts to support and empower African communities through targeted social responsibility initiatives. By embracing technology and cultivating creativity, the company is helping individuals and organizations enrich lives and create a brighter future.
Since its inception in 2010, Al Amer Society has worked tirelessly to create a nurturing environment for more than 200 children and adolescents aged 2 to 27 years, 30 volunteers, 4 psychologists and a range of therapy animals. Thrive on contact. with nature. The association’s mission is closely aligned with Canon’s ethos of creating positive social change by focusing on the well-being of children in need.
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).
For media inquiries, please contact:
Canon Central and North Africa
Never Yusuf
e. Mai.youssef@canon-me.com
APO Group – Public Relations Agency
Rania Ellafi
e. Rania.ElRafie@apo-opa.com
About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division of Canon Middle East FZ LLC (CME), a European subsidiary of Canon. CCNA was established in 2016 as a strategic initiative to strengthen Canon’s presence in the African region by strengthening its presence and focus in the region. The CCNA also reflects Canon’s commitment to getting closer to customers and meeting their needs in the rapidly growing African market.
Canon has been present on the African continent through dealers and partners for more than 15 years and has successfully established a solid customer base in the region. CCNA ensures the delivery of high quality, technologically advanced products to meet the requirements of Africa’s rapidly growing market. CCNA has more than 100 employees and manages sales and marketing activities in 44 countries in Africa.
Canon’s corporate philosophy is “Symbiosis” (https://apo-opa.co/4gDQDAH) – “to live and work together for the common good.” CCNA pursues sustainable business growth, focusing on reducing its own impact on the environment and supporting customers to reduce their environmental impact using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and innovative spirit, we push the boundaries of what’s possible – helping us see the world like never before. We help bring ideas to life, one image at a time. Because when we can see our world, we can make it better.
For more information: Canon-CNA.com
