Tracy Walakira Nabiteeko Named APO Group’s First Culture Ambassador as She Marks a Decade with the Company
APO Group (www.APO-opa.com), the leading pan-African communications and PR consultancy, is proud to announce the appointment of Tracy Walakira as the firm’s first-ever Culture Ambassador, coinciding with her 10th term as Culture Ambassadorth with company anniversaries. This newly created position reflects her dedication to the APO Group ethos and strong commitment to fostering a positive organizational culture.
As Account Director for PR and Strategic Communications, Tracy has played a key role in some of APO Group’s most successful PR campaigns for high-profile clients across industries across the African continent and beyond. Her strategic vision has played a key role in promoting positive stories that spotlight Africa.
Looking back on her journey, Tracey said: “Celebrating my 10th birthdayth APO Group’s anniversary is both humbling and exciting. I am extremely grateful for the opportunity to grow personally and professionally and contribute to this amazing company. My new role as Cultural Ambassador is a true privilege and I’m excited to play a leadership role in fostering a culture of inclusion, respect and collaboration. Together we have built something special at APO Group and I look forward to contributing to its growth as a leader and advocate for our people and values. ”
As a cultural ambassador, Tracy will lead efforts to integrate APO Group’s core values of excellence, accountability, collaboration, diversity and agility into a fully remote company.
Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, commented: “On behalf of APO Group, I would like to congratulate Tracy on achieving this long-term service milestone and on always delivering the best possible service to clients and colleagues. Furthermore, she is well-deserved for her appointment Cultural Ambassador, which reflects both her exceptional leadership skills and our commitment to cultivating a workplace that celebrates diversity, collaboration and professional development.”
Since joining APO Group in 2014, Tracy has gained experience in all aspects of public relations and has contributed significantly to the company’s position as an industry leader. In recognition of her outstanding client contributions, she received the Jack Ma Foundation’s inaugural ABH 100 Award in 2023, which recognizes individuals supported across five editions of the African Business Heroes (ABH) pan-African initiative. ABH highlighted that these 100 luminaries have played a key role in taking the initiative to new heights through their unwavering commitment to growing the African startup ecosystem. This recognition is a testament to Tracy’s work over the past decade and her continued passion for supporting positive stories and growth in Africa through APO Group’s Pan-African PR.
“The past ten years have been an incredible journey and I have been privileged to work with some of the most inspiring clients and colleagues. APO Group is a truly unique organization and together we are committed to shaping Africa’s narrative with passion and purpose, This drives everything we do. None of this would be possible without the support of my family, the trust of my amazing clients, and my amazing media partners. I am especially grateful to my team and APO Group for giving me leadership and inspiration. and the ability to serve as an ambassador for our company culture,” added Tracy.
“Tracy’s ten years at APO Group are testament to the power of passion, perseverance and a shared vision for excellence. Being appointed Culture Ambassador is a testament to her unwavering commitment to building a workplace built on collaboration, inclusion and innovation Recognition. This milestone reflects the essence of the values and culture we strive to cultivate every day – one that empowers our employees to grow, excel and lead with purpose. Tracy’s Journey to APO She is an inspiration to all at the Group and we are delighted to see her continue to shape our culture and take it to greater heights,” concluded Rania El Rafie, Vice President of PR and Strategic Communications.
Distributed by APO Group on behalf of APO Group.
