Why Apple’s Future Could Depend on Siri
it is known Xili As a voice-enabled virtual assistant that lives inside you iPhone. But in the future, Siri may be more than just a hands-free way to manage Apple devices. It could evolve into the connective tissue between Apple’s future products, from smart glasses arrive home displaywhich may determine whether Apple can launch another meaningful product like the iPhone.
Voice-controlled devices are nothing new. Siri has been on iPhones for 13 years, and both Amazon and Google have succeeded in making the act of issuing commands to home appliances a practical shortcut rather than a futuristic (and perhaps slightly silly) concept.
But if anything has become obvious over the past two years, it’s that generative artificial intelligence — or artificial intelligence that can create content and provide conversational responses based on training data — is pushing virtual assistants into the next era. Now that voice assistants are getting better at reasoning with speech, images, and text, they may evolve into conversational interfaces rather than just question-and-answer bots.
So what does this mean for Siri? It is believed that as generative AI advances, the interfaces on the phones, laptops and tablets we use every day will become more voice-centric and less touch-centric, potentially leading to the emergence of new types of devices . This means Siri could end up becoming a key touchpoint for Apple products going forward, making Siri’s growth even more important. It’s not just about keeping up open artificial intelligence and GoogleSiri’s future growth may have a greater impact on the popularity of Apple’s future products than it has in the past.
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Siri could be at the heart of Apple’s upcoming devices
Pictured: Meta Ray-Ban glasses (left) and Apple Vision Pro (right). If Apple launches smart glasses like the Meta Ray-Bans, Siri could be a big part of it.
Siri is an important component apple information, Apple is committed to injecting more artificial intelligence capabilities into its iPhones, iPads and Macs. For example, Siri will be better able to use personal context stored on the phone to answer highly personalized questions, such as being able to take action based on content on the phone’s screen (similar to Google’s Gemini Assistant This is already possible on Android). Siri also has new knowledge about Apple products, which means you can ask it for technical support.
but New AI features for phonesincluding Apple Intelligence and other similar Android-based services, don’t yet feel very different or meaningful. For the iPhone, I think Siri could be the key to changing that. In my opinion, the biggest promise of AI on phones is having an assistant that can better understand all the data, photos, videos, apps, and notifications stored on our devices to provide us with relevant information when we need it. While only Apple knows what the future holds for Apple Intelligence, the company’s current approach suggests Siri may be heading in this direction.
But Apple Smart is just the beginning. Apple is reportedly developing a new class of devices that may rely more heavily on voice input, such as smart glasses and wall-mounted smart home displays. Bloomberg. Apple is reportedly evaluating the smart glasses category with a view to competing with Meta’s Ray-Ban glasses, which can answer questions based on what the wearer is looking at.
If Apple releases a similar replacement, it’s hard to imagine that Siri wouldn’t play a huge role in the device’s functionality. The quality of Siri’s answers will undoubtedly have a significant impact on the usefulness of Apple’s smart glasses.
Another area Apple is said to be exploring: smart home devices. The company is said to be developing a wall-mounted display powered by Siri and Apple Intelligence for managing home devices, controlling apps and making FaceTime calls. Bloomberg. While the device can run on software similar to a combination of iPhone standby mode and Apple Watch’s WatchOS interface, it is primarily designed for voice interaction, the report said. This alone suggests that Siri will play a starring role in the device.
Read more: Why Google’s new Android VP says ‘people don’t want to hear about artificial intelligence’
Why these new products are so important
Siri could play an important role in Apple’s future devices if it moves into new areas like smart glasses and smart displays.
The success of these new products is critical for several reasons. First, all eyes are on Apple’s AI ambitions, as OpenAI and Google take the spotlight in the AI ​​race. Second, Apple’s wearables and digital services divisions have played a key role in proving that the company has new areas of growth that aren’t entirely dependent on the iPhone, helping satisfy Wall Street at a time when smartphone sales are in flux.
New devices like the one Bloomberg says are in the works could go a long way toward growing both areas. For example, smart glasses can be seen as an evolution AirPods In a sense, while smart home displays can support digital services, e.g. apple music.
This isn’t the first time Apple has developed a new Siri-centric device, either. it launched The first HomePod smart speaker In 2018, it was launched as a response to Amazon and Google products, aiming to attract users with better audio quality than what competitors were offering at the time. But HomePod hasn’t caught on in the same way, largely because Apple’s smart home platform and Siri are limited in comparison.
For its next wave of products, Apple must avoid making the same mistake. That’s why it would be wise to refine and expand Siri’s capabilities now before expanding into new product categories. Bloomberg There are reports that Apple is doing this; the company is reportedly developing a more conversational version of Siri that can handle two-way verbal communication.
For Apple, the threshold is particularly high. For products like Apple Intelligence, smart glasses, or smart home displays, it’s not enough to just work well. Apple’s ecosystem and the way hardware and software work together make Apple products what it is, something Apple often acknowledges and is proud of. What if we were indeed moving towards a world where virtual assistants could help you navigate more than just your operating system but become operating system, then Siri will be a foundation rather than a supplement.
