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diamond sports achieve reach an agreement Amazon’s Prime Video will allow its 16 regional sports networks to be broadcast on the streaming platform.
As part of the deal, Diamond’s network will be available as an add-on subscription to Prime customers who live within each team’s designated geographic area. More details, including pricing, will be announced at a later date. Financial terms of the multi-year agreement were not disclosed.
According to a person familiar with the matter, the agreement is not exclusive, which means Diamond can still pursue streaming rights deals with other partners. The company’s previously launched FanDuel Sports Network streaming option is still available.
This marks the latest development in Diamond Sports’ quest to exit bankruptcy protection with an improved business model.
October, Diamond inked naming rights deal flutterOwns FanDuel, renaming its network from Bally Sports to FanDuel Sports Network. The name change comes immediately during the National Hockey League season and before the start of the 2024-25 National Basketball Association season.
Earlier this week, Diamond also Announce Starting on December 5, it will offer games a la carte for $6.99 each and no subscription is required. Individual games will be available on both Prime Video and FanDuel Sports Network apps, according to people familiar with the matter.
On Thursday, Diamond will seek court approval of its restructuring plan, which has drawn Criticism from Major League Baseball and the Atlanta Braves, who questioned the company’s future viability under the plan.
Both the league and the Warriors have demanded further clarity on what the partnership with Amazon, which at the time had yet to be solidified, would entail.
Diamond sought bankruptcy protection last year, reeling from a crushing debt load and the impact of disconnections as consumers opted out of cable TV bundles with streaming services.
Diamond has also signed TV and streaming rights deals with the NBA and NHL for their respective teams. It has been in separate negotiations with Major League Baseball teams.
Various regional sports networks, including the New York Yankees YES Network, have launched streaming options in recent years. Amazon’s Prime Video has become a stakeholder in the YES Network, airing select Yankees games each season.
Pricing has remained elevated as networks have been cautious in pricing their streaming options so as not to further disrupt the cable model and violate contracts with distributors. Those contracts have long helped networks pay billions of dollars in broadcast fees to professional sports teams.
