The Perplexity AI logo can be seen in this illustration taken on January 4, 2024.
Given Ruwich | Reuters
Confusing Artificial Intelligenceartificial intelligence search engine start upThe company is in the final stages of raising $500 million at a $9 billion valuation, a person familiar with the matter told CNBC.
The startup’s competitors include Google and ChatGPT maker OpenAI. Confused the most recent valuation is US$3 billion June. Bay Area-based Institutional Venture Partners is leading the new round of financing, according to sources. The source spoke on condition of anonymity because the financing has not been made public.
Perplexity started the year roughly sized US$500 million Valuation. Since then, the company has continued to Attract investor interest Amid the generative AI craze, four funding rounds have been raised so far this year.
last week, OpenAI launches search function In its viral chatbot ChatGPT, it better competes with leading search engines like Perplexity and Google MicrosoftAccording to the company, OpenAI’s search capabilities are powered by real-time web searches and partnerships with news and data providers to deliver the latest sports scores, stock quotes, news, weather, and more.
Despite the boom in artificial intelligence, confusion persists mired in controversy Due to accusations of plagiarizing media content. new york times Last month, Perplexity sent a “cease and desist” notice to Perplexity, claiming the startup generates answers by scraping content from news outlets. Bewilderment has denied the accusations.
In July, Perplexity debuted Revenue sharing model for publishers. Every time a user asks a question and Perplexity generates advertising revenue by citing articles in their answers, Perplexity shares a percentage of the revenue with the publisher, the company said.
Media organizations and content platforms including Fortune, Time, Entrepreneur, The Texas Tribune, Der Spiegel and WordPress are among the first to join the company’s Publisher Program and content platforms. Perplexity chief commercial officer Dmitry Shevelenko told CNBC in a July interview that if three articles from a publisher are used in an answer, partners will receive “three times the revenue share.” Perplexity has been working on its revenue-sharing model since January, and the company aims to have 30 publishers on board by the end of the year, Shevelenko said.
Perplexity’s app has been downloaded more than 2 million times and answers more than 230 million queries each month, the company said in August. Inquiries in the U.S. increased eightfold last year, according to promotional materials from potential advertisers seen by CNBC.
wall street journal First to report on the new round of funding.
watch: Perplexity launches AI-powered election center: Here’s what you need to know
